5 biggest timepiece moments in February: Rihanna and Jay-Z flaunted watches at the Super Bowl and Grammys, plus the most exciting new releases from Audemars Piguet, Jaeger-LeCoultre and Piaget

Feb 25 , 2023

5 big moments in watchmaking in February: with Kendrick Lamar and Jay-Z flaunting fine timepieces at the Grammys, and releases from heavyweights Audemars Piguet and Jaeger-LeCoultre as well as designer ‘supergroup’ Artime. Photos: Audemars Piguet, TNS, Artime, Jaeger-LeCoultre

RiRi wore an unforgettable red Jacob & Co at her halftime show and Trevor Noah had three (!) watch changes at the Grammys, while we loved Kendrick Lamar’s ‘Tiffany’ Rolex and Jay-Z’s Patek Philippe

A true ‘Avengers’ team of watchmakers have come together to create the Artime Art01, while Japan’s Seiko marks its 110th anniversary ahead of March’s Watches & Wonders show in Geneva

With the holiday season firmly in rear view but with Watches and Wonders to look forward to, February has been a lively month for the global watch community. From Jaeger-LeCoultre’s globetrotting activities and staggering releases from watchmakers around the world, to celebrities wearing luxury pieces at the Super Bowl and the Grammys, here are five of this month’s top timepiece moments.

1. Jaeger-LeCoultre reaches for the stars

Jaeger-LeCoultre’s “The Stellar Odyssey” exhibition uses devices from Middle Eastern history to show us how we once used stars to tell the time. Photo: Jaeger-LeCoultre

Perhaps the most busy watchmaker this month was Swiss house Jaeger-LeCoultre as the brand brought its Watches and Wonders 2022 exhibition “The Stellar Odyssey” to Dubai from February 4 to 23. It also released a collection of vintage, restored pieces as part of The Collectibles range just a week prior, at a time when pre-owned vintage watches are in high demand.

The exhibition takes visitors on a visual journey through the history of timekeeping, from early efforts to track the stars, to the advent of clocks and on to pocket watches, and then wristwatches that can tell the time in multiple places at once. According to Jaeger-LeCoultre CEO Catherine Rénier, Dubai is a top choice to host such a retrospective as “the ancient cultures of the Middle East played a seminal role in the origins of time measurement”.

Jaeger-LeCoultre’s new The Collectibles range includes this restored vintage Triple Calendar. Photo: Jaeger-LeCoultre

Jaeger Le-Coultre has also recently launched a series of restored vintage pieces in a series titled – appropriately – The Collectibles. The classic collection includes sporty variations through the ages of the Memovox, known for its alarms, such as the Memovox Parking; two versions of the Deep Sea; the Triple Calendar complication watch; and, of course, a vintage Reverso.

2. Celebs show off their watches at the Grammys and Super Bowl

Kendrick Lamar accepts the best rap album award at the 65th Grammy Awards on February 5. Photo: Getty Images for The Recording Academy/TNS