/ Alcohol is out of fashion, and mocktails are having a moment – here’s why going booze-free is a luxury for millennials and Gen Z

In an Inside Luxury column from earlier this year, I looked into the reasons why alcohol-free mocktails often cost more than their alcoholic counterparts, and why they have become a Gen Z favourite. One reason was that many of these drinks “provide a spice-induced energy kick instead of the numbing tiredness so many people feel when they have an alcoholic drink.”