Style Edit: Max Mara and Sportmax bring new dimensions to femininity with their spring/summer 2025 collections
Elegant tailoring and sensual fabrics highlight the Italian fashion houses’ array of womenswear, from smart suits to dreamy dresses
Max Mara and Sportmax bring uniquely different perspectives on the power of femininity with their spring/summer 2025 collections.
The power of structure
Taking inspiration from women of science throughout history and paying homage to geometry, precision and articulation, Max Mara defines the art of looking smart.
Looks are constructed to reflect and reveal the meticulous craftsmanship and detail that go into perfecting pieces like statement coats, structured suits and seductive dresses.
Fine linear fabrics, gaberdines, drills and haut de gamme denims are engineered, cut and manipulated to create new textures, calculated creases and crumples.
Taking on fresh spring tones like burgundy, brown, deep delphinium blue and contrasting crystalline white, the colour palette evokes that of vibrant phials in the lab. This chemistry between thoughtful tailoring and vibrant fabrics is an elegant snapshot of the classic aesthetics for which Max Mara is known.
The sensibility of effortless spring/summer chic, which comes complete with cropped jackets and maxi pencil skirts, gets a tinge of sex appeal from crisp shirts with plunging necklines. On the other hand, dresses accentuate feminine curves with their figure-hugging tailoring and cleverly placed cut-outs around the waist.
