Who is Kim K’s favourite jewellery influencer, Julia Chafé? The Instagram star went from covering the Anant Ambani wedding looks to meeting the celebrities she blogs about in real life
Chafé was seen rubbing shoulders with the likes of Mark Zuckerberg, Priyanka Chopra and Kim Kardashian, with the latter telling the influencer, ‘Oh my God, I totally watch all of your stuff’
Jewellery influencer Julia Hackman Chafé has made a name for herself with lighthearted and informative reels that dissect pieces worn by the rich and the famous. She’s steadily grown her social media presence since 2021, amassing more than 1 million followers across her JewelsWithJules accounts on Instagram and TikTok.
Chafé’s videos are all about deep dives into sensational jewellery pieces splashed across social media, from looks on red carpets to creations worn by the wealthiest families in India.
With her and her family’s background in gem sourcing and procurement, Chafé has been able to share insight into the kind of gems and, more importantly, the price tag of pieces worn by the world’s elites. Following graduation from New York University, Chafé joined the family jewellery-importing business Intercolor USA, and around the same time, she started experimenting with social media. Besides her own social media accounts, she is also in charge of the family business’ online presence.
Chafé’s approach involves breaking down the cost of any piece of jewellery by the weight, quality and amount of gemstones used to create them. She admitted in an interview with Grazia in July that she would often seek her family’s help to pin down price estimates and that she may not always get it right. After all, online photos of diamonds, rubies, sapphires and emeralds don’t always do the pieces justice. Chafé has also brought noted Indian jewellery designers to the fore, introducing names like Viren Bhagat to an international audience.
