Who is JoJo Siwa and why is she so controversial? The ‘Karma’ singer rose to fame on Dance Moms, but is shocking fans with her new look as she enters her ‘bad girl’ era

Apr 9 , 2024

Jojo Siwa has recently transformed her look (left) ahead of the release of her new single, “Karma”. Photos: @itsjojosiwa, @iheartradioca/Instagram

JoJo Siwa has been going through a major rebrand lately, swapping her big bow and family-friendly appearance for a new ‘bad girl’ persona – last weekend she was even spotted leaving a sex shop in LA

Siwa rose to fame as a child star after starring on Dance Moms in 2015, but has caused controversy for her supposed feuds with Justin Bieber and DaBaby, among other things

JoJo Siwa has been going through something of a personal rebrand lately, swapping her once family-friendly vibe for what appears to be her “bad girl” era, US media reports.

JoJo Siwa has shocked fans with her new look. Photo: @iheartradioca/Instagram

Last weekend she was spotted leaving a sex shop in Los Angeles while carrying an X-rated plush toy.

JoJo Siwa experiments with a new look for her latest song “Karma”. Photo: @itsjojosiwa/Instagram

Then, on April 1, Siwa went viral online for her head-turning “goth” ensemble at the iHeartRadio Music Awards.

JoJo Siwa has seemed to enjoy being more rebellious recently. Photo: @itsjojosiwa/Instagram

Many were shocked at the 20-year-old TikTokker’s transformation ahead of the release of her new “not made for children” song “Karma” on April 5.

Here’s a look inside her backstory and biggest controversies:

Why is JoJo Siwa famous?

JoJo Siwa’s style is evolving as she finds her way in the pop industry. Photo: @itsjojosiwa/Instagram