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Celebrities

Johnny Depp just signed the biggest men’s fragrance deal ever: the face of Dior Sauvage for 3 more years will take home US$20 million – and LVMH’s Bernard Arnault credited him for the scent’s success

STORYdpa
Johnny Depp, a long-time face of Dior’s Sauvage fragrance, reportedly just signed another multimillion-dollar deal with the brand. Photo: Dior
Johnny Depp, a long-time face of Dior’s Sauvage fragrance, reportedly just signed another multimillion-dollar deal with the brand. Photo: Dior
Fame and celebrity

  • Since successfully suing his ex-wife Amber Heard for defamation last year, Depp has bounced back, from walking in Rihanna’s Savage X Fenty fashion show to appearing at the MTV Video Awards
  • He’s been the face of Dior Sauvage since 2015 and parent company LVMH stood by him during the trial; his new film Jeanne du Barry just premiered at Cannes, too

Johnny Depp is breathing in the sweet smell of success.

The Pirates of the Caribbean star has reportedly signed the biggest men’s fragrance deal of all time.

Variety cites a source confirming Dior closed a three-year deal with Depp estimated to be worth a whopping US$20 million. The outlet said the French luxury label did not respond to a request for comment. Depp’s handlers also declined.

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Johnny Depp for Dior Beauty’s Sauvage fragrance. Photo: Dior
Johnny Depp for Dior Beauty’s Sauvage fragrance. Photo: Dior

The veteran actor has been the face of Dior’s Sauvage since it launched in 2015. Bernard Arnault, the chief executive of Dior’s parent company LVMH, has credited “the image of Johnny Depp” as one of the main reasons why Dior Sauvage has been “a remarkable success”.

During the actor’s controversial legal battle with ex-wife Amber Heard, Disney and Warner Bros. pulled the plug on long-term associations with the actor. However, LVMH stood by Depp’s side. Commercials and print ads for the popular men’s fragrance continued running throughout the highly publicised court proceedings.

A scene from a Dior Sauvage commercial in 2015. Photo: Dior via IMDB
A scene from a Dior Sauvage commercial in 2015. Photo: Dior via IMDB
Depp successfully sued Heard for defamation over a 2018 Washington Post op-ed in which the actress described herself as “a public figure representing domestic abuse”. While Heard didn’t specifically mention Depp’s name in the piece, she had previously accused him of domestic violence.

Depp’s lawsuit claimed that Heard’s allegations cost him tens of millions of dollars in lost work.

A Virginia jury decided the 21 Jump Street star should receive more than US$10 million in damages. Heard was awarded US$2 million in a counterclaim.

The two were married in February 2015 after meeting on the set of 2011’s The Rum Diary. Heard filed for divorce the following year.

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