5 of the most successful celebrity-backed wellness brands, ranked: from Gwyneth Paltrow’s Goop and Jessica Alba’s The Honest Company, to Kate Hudson’s Fabletics and Maria Sharapova’s Supergoop

Oct 10 , 2022

Gwyneth Paltrow, Miranda Kerr, Jessica Alba, Maria Sharapova and Kate Hudson have all helmed successful wellness brands ... but whose business is healthiest? Photos: @gwynethpaltrow, @mirandakerr, @jessicaalba, @sugarpova/Instagram; AFP

Travis Barker and Kate Moss are dabbling in the field after pioneers like tennis star Maria Sharapova with Supergoop and ex-Victoria’s Secret model Miranda Kerr with Kora Organics

The Shakespeare in Love actress’ company Goop has courted controversy and even launched a Netflix series, but it’s athleisure brand Fabletics that may be worth the most, raking in billions

Hollywood’s biggest names aren’t just earning their pay cheques from the box office these days – many of them have founded their own beauty or wellness brands. And while some celebrities, including the likes of Travis Barker and Kate Moss, may be recent converts to the world of wellness, others have already turned their side hustles into successful multimillion-dollar businesses. But just who is raking in the most cash?

5. Miranda Kerr: Kora Organics, valuation unknown

Former Victoria’s Secret model Miranda Kerr launched all-natural beauty brand, Kora Organics, in 2009. Photo: @koraorganics/Instagram

She’s best known as a former Victoria Secret model – and for wearing a US$2.5 million diamond-encrusted bra on the catwalk in 2011 – but in the years since her modelling heyday, Miranda Kerr has been quietly cultivating a beauty empire.

Kora Organics is an all-natural, all-organic beauty brand that’s stocked in over 30 countries. While current valuations of the company are hard to come by, Kerr is known to have retained a 95 per cent stake, and the business saw growth of 190 per cent between 2017 and 2018.

4. Gwyneth Paltrow: Goop, valued at US$250 million

Gwyneth Paltrow launched wellness brand Goop in 2008. Photo: @goop/Instagram

Gwyneth Paltrow, 50, rose to fame in the 1990s, winning a best actress Oscar for Shakespeare in Love (1998), and has been a household name ever since. In recent years, she’s set her sights on building a wellness empire with Goop – one of the most recognisable wellness platforms – which encompasses a lifestyle site, at times eyebrow-raising products that include a vampire repellent and a controversial scented candle, cruise holidays and a Netflix TV series.

In the 14 years since its launch, Goop has recruited a legion of followers and, according to Yahoo! Money, it is estimated to be worth US$250 million – success enough to have seen her invited to join the cast of Shark Tank.

3. Jessica Alba: The Honest Company, valued at US$550 million

Actress Jessica Alba launched The Honest Company in 2012. Photo: @honest/Instagram

The Honest Company started as a non-toxic, eco-friendly and non-harmful household products company. Today it boasts an extensive range of baby and household supplies that adhere to the brand’s founding principles.