Are ice baths good for you? What you need to know before taking the plunge
Ice baths and cold plunges are springing up across Hong Kong, but will traditional Chinese medicine ideas freeze them out of the market?

Scroll through Instagram and you might think ice baths are the ultimate biohacking ritual. From actor Chris Hemsworth to podcaster Joe Rogan, the message is unanimous: a few minutes in freezing water can supposedly help suppress inflammation, fortify immunity and provide a dopamine-driven mental clarity.
The hype has spawned a global industry of cold-plunge tubs, recovery clubs and social media challenges.
According to Danish scientist Susanna Soberg, a leading researcher on cold-water immersion, the benefits of deliberate cold exposure are real – but often misunderstood.
Her research synthesises decades of clinical trials and points to three clear physiological effects of regular cold exposure: