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Mouthing Off | 6 annoying food trends I’d like to see less of in 2024, from truffle on everything to tomahawk steaks and fake meats

  • From alternative proteins to unwieldy tomahawk steaks and the overuse of truffle, here are six food trends that need to be consigned to history
  • With the new year, it’s time to set aside these stale gimmicks and tired ploys to get us to post on social media and part with our money

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This year, it’s time to cancel some of 2023’s annoying trends and gimmicks: from throwing truffle on everything (above) to outsized tomahawk steaks, four-hands meals and “rock-star chefs”.

In with the new, out with the old.

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With the New Year, we expect new ideas and exciting prospects in the food and hospitality industry. It also means good riddance to stale trends and tired ploys. Here are a few things I would like to see less of in 2024:

1. Alternative proteins

Vegetarian dining has come a long way from tofu and lentils. Bio-entrepreneurs have now created assorted plant-based “meats”, so even vegans can partake in hamburgers, chicken salads, minced pork and seafood.
A Beyond Burger: why would I eat fake meat if I want to take a break from real meat?
A Beyond Burger: why would I eat fake meat if I want to take a break from real meat?

The results do resemble, and almost taste like, the real thing. But does anyone really like or want it? As a meat eater, if I’m taking a break from beef I’m not going to order imitation beef. I’ll just get aubergine Parmesan.

Most fake animal proteins are also highly processed and full of sodium. If you think they’re a healthy option, think again.

2. Four-hands dinners

Yes, menu collaborations between top chefs always feel interesting and special. But the reality is, cooks are consolidating for events because restaurants are having trouble finding patrons. They need to generate buzz, come up with gimmicks, and conjure any kind of magic to put bums on seats.

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