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Can Tinder’s new Double Date feature bring back Gen Z users as subscription numbers drop?

Dating app Tinder hopes to win back Gen Z users with a feature that makes it less ‘hook-uppy’ and more about having ‘a good time as friends’

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Tinder’s new Double Date feature allows users to create joint profiles with friends to match with other pairs. Photo: Tinder

Tired of navigating the online dating landscape alone? Now you can swipe right along with friends.

Dating app Tinder has launched a double-dating feature in the US, Europe and other markets, allowing users to create joint profiles with friends to match with other pairs.

Double Date, as the feature is called, is the refined version of the failed 2016 product Tinder Social, which was discontinued in 2017 over privacy concerns and user confusion about its purpose.

To activate Double Date, users select up to three friends to create a pair with. Then they can browse and like other paired users. When both pairs like each other, a group chat opens between all four people to coordinate plans.

The feature also allows users to message individuals within a matched pair privately if they want to transition to a one-on-one conversation. Users can maintain multiple pairings with different friends while keeping their individual dating profiles separate.

Dating app Tinder has launched a double-dating feature allowing users to create joint profiles with friends to match with other pairs. Photo: Shutterstock
Dating app Tinder has launched a double-dating feature allowing users to create joint profiles with friends to match with other pairs. Photo: Shutterstock

The feature was popular with young users when it was tested in Europe and Latin America.

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