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Indian Matchmaking queen Sima Auntie on being on a stamp, her own marriage and getting stopped ‘50 times a day’

  • Sima Taparia, who now appears on an Indian stamp, talks to the Post about how she helps young Indian people find love and how it differs from her own experience
  • Also known as Sima Auntie, she explains how her services, as seen on Netflix show Indian Matchmaking, are better than a dating app

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Sima Taparia, aka Sima Auntie, is the star of Netflix show Indian Matchmaking. She talks to the Post about helping young people find love. Photo: Netflix

Sima Taparia, the star of breakout Netflix series Indian Matchmaking, is so famous in Mumbai, India, that she appears on a series of official stamps released on May 2.

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The reality series, which follows modern matchmaker Sima Auntie – as she is also known – as she works, provides insight into the everyday lives of India’s youth.

It has been nominated for a Hollywood Critics Association Television Award and two Emmys, and she appeared on Elite Magazine’s 50 Most Influential Indians list in 2023.

The third season of Indian Matchmaking dropped on Netflix on April 21, and Sima Auntie has no plans to slow down – when we met at her home in Mumbai in May, she was preparing to set off to London.

Her husband, Anup, who makes occasional appearances on the show, is proud of Sima’s achievements. “We did a lot of travelling last year and Elite only invited 20 of us to attend the awards ceremony at the Statue of Liberty on Ellis Island [in New York] ,” he says.

Sima Taparia holds up a framed album of stamps featuring her image. Photo: Lisa Cam
Sima Taparia holds up a framed album of stamps featuring her image. Photo: Lisa Cam

The couple celebrated their 41st wedding anniversary in April, and Taparia is effusive when we ask her about her relationship with Anup.

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