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The magic of unicorns: why this mythical horned horse still has us under its spell

From ancient Indus Valley seals to Starbucks cups, the unicorn has long served as a symbol of magic and hope

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Unicorns have remained popular for so long because they serve as “a reminder that magic still exists”. Photo: Shutterstock
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From key rings and clothing to rainbow-coloured sweets, unicorns seem to pop up everywhere in daily life.

The mythical creature has been part of the human imagination for thousands of years, and its appeal shows no sign of fading.

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But why does the unicorn continue to enchant people across generations?

“The desire for something that embodies hope, purity or magic is simply there. And the unicorn hits exactly this nerve,” says business psychologist Doreen Ullrich.

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For children, unicorns often represent a protective, comforting presence. For adults, they can serve as symbols of joy or an anchor of happiness.

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