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Letters | Hong Kong Disneyland hasn’t lost its magic
- Readers discuss the true worth of loss-making attractions, New Year’s transport chaos at the border, and how the government can increase income
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I do not see eye to eye with your correspondent about the proposal, “Why not move loss-making Hong Kong Disneyland to mainland China’s Sanya?” (December 19). We should not lose sight of the indirect financial benefits Disneyland has brought to the local tourism industry. Besides, our Disneyland is still attractive to mainland and international tourists.
If you look at landmarks across the globe, you would find a raft of loss-making attractions. I recently visited Burj Al Arab and Burj Khalifa in Dubai, both of which were not expected to be profitable because of their extremely high construction costs. Locals seem to understand that the attractions were never meant to be lucrative in their own right. Their importance lies in their ability to lure millions of visitors to Dubai every year, thereby benefiting shopping malls, hotels and restaurants nearby.
By the same token, visitors to Hong Kong Disneyland are likely to spend an extra day or two in Hong Kong, visiting other attractions, restaurants and shops in the city. We cannot judge Disneyland’s worth merely by its revenue.
I myself had returned from Guangzhou to Hong Kong, and visited Disneyland for the New Year countdown a few days ago. While it is the smallest Disneyland in the world, it managed to keep me busy the whole day. Even with a “fast pass” to most of the attractions as well as extended opening hours for New Year’s Eve, I could barely finish going for all the rides and watching all the shows. So, Hong Kong Disneyland’s size is not the problem.
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On the mainland, I see social media posts comparing the parks in Hong Kong and Shanghai, and noting that the former is less crowded and offers a better tourist experience. The newly opened World of Frozen is also attracting the eyeballs of our mainland friends, making our Disneyland a unique one to visit even with the presence of a much larger one up north.
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