Kun Tian is a senior lecturer in marketing and analytics at Kent Business School, UK, and a fellow at the Taihe Institute. His research focuses on consumer behaviour, digital innovation and sustainable consumption, with a particular emphasis on emerging markets in Asia and the intersection of technology, policy and public health.
Kun Tian is a senior lecturer in marketing and analytics at Kent Business School, UK, and a fellow at the Taihe Institute. His research focuses on consumer behaviour, digital innovation and sustainable consumption, with a particular emphasis on emerging markets in Asia and the intersection of technology, policy and public health.