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Asean
This Week in AsiaLifestyle & Culture

Why #SEAblings became Southeast Asia’s symbol of digital solidarity

The hashtag went viral following a row over a South Korean band’s concert in Kuala Lumpur in January and protests in Indonesia last year

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A social media post using #SEAblings and an illustration over a row following South Korean rock band Day6’s concert in Kuala Lumpur. Photo: X/Boju
Sam Beltran

#SEAblings – short for “Southeast Asian siblings” – has increasingly been used by young Southeast Asians to signal regional solidarity, be it over a controversial concert or a political event. Whether such moments are fleeting or have the potential to morph into a sustainable movement is a subject of debate.

The hashtag’s latest surge in use followed a dispute over camera rules at a K-pop concert in Kuala Lumpur, which escalated into a much wider online clash.
For some sociologists, the point is not the quarrel itself but what the reaction of young Southeast Asians reveals about how they see themselves.
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Iim Halimatusa’diyah, a visiting senior fellow at the ISEAS-Yusof Ishak Institute’s regional social and cultural studies programme, described #SEAblings as “an articulation of a growing regional identity” among this generation.

“However, it is not that young people ‘discovered’ Southeast Asia as a collective identity overnight. It is the digital platforms that made it possible for this identity to be performed, shared and amplified,” she said.

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The hashtag began trending after footage emerged apparently showing a person associated with a Korean fansite using professional camera equipment at the South Korean pop-rock band Day6’s show in Kuala Lumpur on January 31, despite rules banning such devices.

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