Why Southeast Asia’s non-Chinese embrace Lunar New Year celebrations
Malay and Indian households are increasingly embracing the festivities, tossing ‘yusheng’ and giving hongbao to show ‘unity in diversity’

“This year is especially meaningful for me because it is my first time giving hongbao to my Chinese friends after getting married. I’m happy to follow this beautiful custom,” the Kuala Lumpur resident said of the long-standing Chinese tradition.
“As Malay-Muslims, we enjoy the cultural festivities such as visiting friends, food, decorations and gatherings, which are similar to our culture during our festive holidays,” said Syazni, 32.
Across parts of Southeast Asia, Lunar New Year – one of the most important events in the Chinese calendar – is no longer confined to the ethnic Chinese community but increasingly shared among neighbours of different faiths and backgrounds.

Observers say the shift reflects how multicultural societies in the region are moving beyond formal coexistence towards a more reciprocal and lived experience of diversity.