In race for tourists, Singapore pumps up appeal with push into fitness events
High-octane competitions like Hyrox and the Standard Chartered Singapore Marathon are helping drive more visitors to the city state
The 32-year-old Indian fitness coach had spent months recovering from an injury that kept him out of New Delhi’s July Hyrox fitness competition. So when he learned there would be another edition in Singapore in November, he seized the opportunity.
“Singapore was geographically the closest country where a Hyrox was soon happening,” Andrews said. “I love travelling and I love fitness, so it worked out very well for me.”
He was one of more than 2,200 international competitors who came to the city state to take part in the event at Singapore Expo on November 30, joining thousands of others drawn to the global fitness phenomenon.
Organisers told This Week in Asia that around 10,400 people in total joined the event, the fifth to take place in Singapore.
Hyrox is a high-octane competition combining an indoor running race with functional workout stations. Since it debuted in Germany in 2017, it has quickly amassed a cult following, with events held in over 30 cities around the globe and tickets selling out quickly in popular markets such as Washington DC and London.