Failed M1-Simba merger prolongs Singapore’s cutthroat telco price war
With a major merger scuppered by an official investigation, four telcos remain locked in a costly war to win over local customers

The foiled deal would also mean Singapore’s mobile network operators – Singtel, StarHub, M1 and Simba – will continue to operate in a cutthroat price war environment while M1’s owners look for new ways to divest, according to experts.
Singapore has nearly 10 million mobile subscribers, exceeding its population of about 6.1 million, with operators and mobile virtual network operators jostling for market share.
Asha Hemrajani, a senior fellow at the S Rajaratnam School of International Studies, said: “Due to Singapore’s small size, the saturated market here and deep price-cutting, mobile network operator market consolidation has to happen, otherwise it is not sustainable.”