Trump’s tariffs: Asean urged to explore trade diversification, tap FTAs
The call by analysts comes as Asean countries are among the hardest hit by US President Donald Trump’s universal tariffs

As Asean looks to present a united front in response to US President Donald Trump’s tariffs, there is growing consensus among analysts that the region should diversify its trade and boost regional integration to deal with growing uncertainties in the global economy.
Countries in the Association of Southeast Asian Nations are among the hardest hit by the reciprocal tariffs announced by the Trump administration last week. Vietnam and Cambodia were hit with steep tariffs of 46 per cent and 49 per cent, respectively, while Indonesia received a 32 per cent rate, and Malaysia a 24 per cent rate.
Malaysian Prime Minister Anwar Ibrahim, who chairs Asean this year, said on Sunday that his country would “lead efforts to present a united regional front” in the wake of the tariffs and ensure “Asean’s collective voice is heard clearly and firmly on the international stage”.
Anwar also shared a Facebook post stating he had spoken with Vietnamese Prime Minister Pham Minh Chinh on the phone on Monday and held a meeting with Indonesian President Prabowo Subianto who flew into Kuala Lumpur on Sunday evening.
So far, Asean members have not retaliated against the tariffs and instead called for engagement with the US. Vietnam and Thailand have reached out to Washington for ways to reduce their tariff rates to protect their export-dependent economies.
Analysts warn that some Asean members’ efforts to appease the US could lead to competition among them to persuade Washington to adjust the original tariffs in their favour, potentially harming the region as a whole.