Jurong, Singapore’s 2nd CBD, hits a high-speed rail buffer: it’s called Mahathir
The Lion City hopes the industrial district of Jurong can relive its 1960s heyday as a shining beacon of economic success. But Malaysia’s mixed signals on the rail project leave those plans facing delays, if not derailment
Snow City, which markets itself as a fun day out for everyone from winter-sports enthusiasts to families to corporate team builders, seemed a great idea when it first opened its doors in June 2000.
But since then, in the minds of many, its promise has been melting away. Locals and tourists alike have started giving it the cold shoulder, travel websites give it average to terrible ratings. “The excitement can easily wane,” reads one review. “Not much to see here,” says another. Others criticise it as “unrealistic” and warn “you can easily grow tired of it”.
Its location in the western district of Jurong hasn’t helped. The industrial town has long been regarded as rural, secluded and boring. Today, Snow City is one of the few attractions even attempting to liven things up.
Even so, things had been looking up for Snow City and the district. The Singapore government had envisaged a new dawn for Jurong as the city state’s “second central business district”. Mega malls were springing up, and in them the first suburban stores of brands such as Victoria’s Secret, Books Kinokuniya and Sephora.