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02:49
Japan
VideoAsia

How one Japanese company is attracting unmotivated Gen Z workers

Business development firm Global Partners starts each workday with shouted mantras and motivational pep talks.

Yohji Lam

Standing shoulder to shoulder, a cohort of Gen Z workers at a Tokyo firm recites daily motivational mantras at each other to start their workday. The unconventional work routine is one of many used by a company in Japan to attract and retain otherwise disengaged young workers.

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