Mercedes-Benz Hong Kong CEO Andreas Binder reveals the company’s formula for efficiency

Celebrating its third anniversary this year, the “Mercedes me” store in Central is an oasis surrounded by loud Lan Kwai Fong bars. Just steps from the nightlife district, the store acts as a quiet retreat in busy Central. Andreas Binder, president and CEO of Mercedes-Benz Hong Kong, is enjoying its surroundings. He shares many qualities with the brand he represents: sophisticated, reliable and efficient - as the German he is.