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Within the walls of a medieval Chinese castle, actor Zhu Jian is busy shaking up the world’s second-largest movie industry. Grandma’s Moon is a micro drama, composed of vertically shot, minute-long episodes featuring frequent plot turns designed to keep millions of viewers hooked to their phone screens – and constantly paying to see more. According to the Chinese third-party research institution iiMedia, the industry will be worth 100 billion yuan (US$14 billion) by 2027.
