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Chinese ‘salespeople’ go viral — and go global

From factory floors to global feeds, China’s new wave of salespeople is reshaping how products are sold.

Emily ChanandCrystal Wu

Guangzhou factory salesman Tony Zhu helped grow his light sign business through viral short videos. The 27-year-old is part of a new wave of Chinese salespeople gaining traction on social media, reaching overseas customers as domestic competition intensifies and trade conditions shift.

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