TOPIC

/ company

YouTube and YouTubers

The latest news, analysis and opinion on YouTube and YouTubers. In-depth analysis, industry insights and expert opinion.

CEO / Managing Director

Neal Mohan

CFO / Finance Director

Mary Ellen Coe (Chief Business Officer)

Industry

Internet

Website

youtube.com

Headquarters address

901 Cherry Avenue, San Bruno, California, United States

Year founded

2005

Pete Davidson and Elsie Hewitt were spotted getting cosy at Palm Beach, Florida. Photo: @petedaveidson/Instagram, @elsie/Instagram

Fame and celebrity

Meet Pete Davidson’s new Playboy model girlfriend, Elsie Hewitt

The model and actress, known for her roles in Teenage Badass and Dave, also has a foodie YouTube channel and a clothing line, Elsie Eats, that puts a playful spin on designer brands.

6 hours ago

Wellness

Ozempic workouts are the latest exercise craze, but are they anything new?

20 Mar 2025 - 6:45PMvideocam

TV shows and streaming video

Meet ‘Daechi mom’, education-obsessed Korean helicopter parent

11 Mar 2025 - 7:38AMvideocam

Wellness

Your TikTok addiction is probably rotting your brain. Here’s how

Research suggests that so-called brain rot stems from the compulsive use of short- video platforms, leading to memory loss and even anxiety.

6 Mar 2025 - 11:39AM

TikTok brain, sometimes called brain rot, is typically linked to lengthy sessions on apps specialising in short video clips. Photo: Shutterstock

Sex and relationships

Who is Ruby Franke’s husband Kevin Franke – who said he still ‘loves’ her?

Ruby Franke, the disgraced YouTuber convicted of abusing her children, may be in prison, but her estranged husband Kevin Franke has shocked netizens with his recent comments too – here’s the lowdown.

27 Feb 2025 - 5:00AM

Celebrity children

Who is Nicolas Cage’s ex, Christina Fulton – and why is she suing him?

Nicolas Cage’s ex-girlfriend Christina Fulton is suing the Hollywood actor and their son Weston Cage over ‘life-threatening injuries’ she says she sustained in an alleged fight last year.

24 Feb 2025 - 6:00PM

Fame and celebrity

Meet Olivia Rodrigo’s ex Adam Faze, rumoured to be dating Amelia Dimoldenberg

Content producer Adam Faze famously dated Olivia Rodrigo when he was 24 and she was 18 – but was the Disney alum’s scathing song ‘Vampire’ really about him?

14 Feb 2025 - 7:00PM

Adam Faze’s love life often makes headlines – dating the likes of Olivia Rodrigo and now potentially Amelia Dimoldenberg – but who is he exactly? Photos: Getty Images; @oliviarodrigo/Instagram

Internet

YouTube, the global online video powerhouse, turns 20

Meet Jake Paul’s Dutch Olympian speed-skater girlfriend, Jutta Leerdam

When Jake Paul first contacted Jutta Leerdam via Instagram she wasn’t impressed, saying he looked like an ‘arrogant d******** that thinks he can just get whatever he wants’ – now they’re in love.

6 Feb 2025 - 6:00AMvideocam

Asia travel

YouTubers blamed for monkey attacks on tourists at Angkor temples

At Angkor Wat and other temple ruins nearby, macaque monkeys fed by YouTubers creating videos are stealing visitors’ food and injuring them.

5 Feb 2025 - 6:45PM

Tourists visit Angkor Wat in Cambodia in January 2025. Photo: Xinhua

Food and Drinks

Chef goes from TikTok cooking videos to owning a restaurant in Spain

Ukrainian-born social media star Elias Dosunmu, who found online fame with cooking videos, has opened his own restaurant, Pecados in Madrid.

1 Feb 2025 - 11:15AM

Elias Dosunmu puts salt on dishes in his restaurant in Madrid, Spain. Photo: Reuters

Fame and celebrity

Who is Chicken Shop Date host Amelia Dimoldenberg’s politician dad Paul?

Paul Dimoldenberg is a veteran politician who serves on London’s Westminster City Council, has written books about British politics – and whose work ethic inspired his daughter’s ‘hustling’.

28 Jan 2025 - 6:00PMvideocam

Fame and celebrity

Where is vlogger James Stauffer now, who controversially rehomed his son?

A new HBO docuseries throws YouTubers Myka and James Stauffer back into the spotlight after they rehomed their adopted son Huxley in a case that shows the dark side of family vlogging.

27 Jan 2025 - 7:00PMvideocam

South Korea

In South Korea, crisis means cash for Yoon’s far-right cheerleaders

As their controversial content gains traction and revenue, the YouTubers supporting South Korea’s impeached president are cashing in.

21 Jan 2025 - 12:57PMvideocam

YouTubers supporting Yoon Suk-yeol, South Korea’s impeached president, hold a rally in Uiwang, South Korea, on Thursday. Photo: AP

United States

‘America deserves TikTok’: YouTuber MrBeast throws hat into ring to buy app

Influencer Jimmy Donaldson, popularly known as MrBeast, says he has an ‘offer ready to save the platform’.

18 Jan 2025 - 9:38AMvideocam

YouTuber Jimmy Donaldson, popularly known as MrBeast, has stepped up his effort to buy TikTok. Photo: AFP via Getty Images/TNS

Fame and celebrity

Meet Raiche Wright, Teddy Swims’ baby mama expecting their first child

Wright competed in talent shows and uploaded song covers to YouTube when younger, has released two EPs, and makes music with Swims, with whom she has complementary tattoos.

16 Jan 2025 - 6:00PM

Social media

YouTubers sell footage to tech giants as AI video arms race heats up

OpenAI and other firms’ need for footage to train AI video generators has content creators selling them unused footage, but there are issues.

15 Jan 2025 - 4:51AM

Fame and celebrity

The rise, fall and return of millionaire YouTube make-up star James Charles

His life has been a roller coaster of highs and lows, but the 25-year-old is back with a new vegan beauty brand, while making his entry into the music world with 2 singles

10 Jan 2025 - 7:00PMvideocam

James Charles, YouTuber and makeup artist, has also made his move into music. Photo: @jamescharles/Instagram

Celebrity children

Who is Ruby Franke’s daughter Shari – and what did she think of her mum’s apology?

Shari details the abuse she suffered at the hands of her mother, former momfluencer Ruby Franke, and her partner Jodi Hildebrandt in her book, The House of My Mother: A Daughter’s Quest for Freedom.

9 Jan 2025 - 7:00PM

South Korea

South Korea’s ruling party blames ‘Chinese people’ for Yoon’s impeachment

Critics accuse Yoon Suk-yeol’s People Power Party of unfairly fanning Sinophobia to deflect criticism from the impeached president.

7 Jan 2025 - 8:00AMvideocam

Icons and Influencers

Meet Bella Poarch, the rising music star behind TikTok’s most-liked video

Her viral lip-synch videos in 2020 catapulted her to fame, leading to a music career and fashion brand collaborations … but there was also that controversial tattoo

3 Jan 2025 - 7:00PMvideocam

Bella Poarch went from Navy vet to TikTok star in the space of a year. Photo: @bellapoarch/Instagram

Fame and celebrity

Who is Colorado Buffaloes star Travis Hunter’s fiancée, Leanna Lenee?

Travis Hunter told Twitch users that his fiancée had got drunk and cried herself to sleep after getting heat online for looking unhappy following his Heisman Trophy win.

18 Dec 2024 - 6:00PM

NFL star Travis Hunter has been clapping back at online haters who criticised his fiancée Leanna Lenee. Photos: @db3_tip/Instagram

Music

Why the popular North Star Boys want to ‘inspire Asian-Americans’

We speak to the boy band about their work in expanding Asian-American representation, how they met and why ‘the stars aligned’ for them all.

14 Dec 2024 - 8:03AM

Fame and celebrity

Who is Sophie Rain, the controversial OnlyFans star and ‘devout Christian’?

Sophie Rain decided to start an OnlyFans account after being fired from her job as a waitress; now, she’s supporting her family with the money she makes from her content.

11 Dec 2024 - 6:01PM

Celebrity Families

Who is Scarlet Vas – the OnlyFans star having a baby with her stepbrother?

Australian OnlyFans star Scarlet Vas is causing a commotion in her home country as she expects her first child with stepbrother Tayo Ricci, so how has she responded to the backlash?

9 Dec 2024 - 6:00AM

Tayo Ricci and his stepsister Scarlet Vas say they ignore their online haters. Photos: @scarletvas/Instagram

Fame and celebrity

Meet NFL player Tyreek Hill’s wife and baby mama, Keeta Vaccaro

Tyreek Hill and his wife Keeta Vaccaro just welcomed a daughter named Capri – thought to be the NFL star’s eighth child – here’s what we know about Vaccaro, who he married in Texas in November 2023.

8 Dec 2024 - 4:00AM

NFL player Tyreek Hill welcomed another child this December, this time with entrepreneur Keeta Vaccaro. Photos: @keeta_vaccaro/Instagram

Beauty

This Korean grandma is 77 and has just launched her own beauty brand

‘Do you know how young and beautiful you are right now?’ Reii Reii founder Park Mak-rye on her beauty brand, learning to love herself.

14 Jan 2025 - 1:55PM

Fame and celebrity

Meet Sophia Grace Brownlee, former child star of The Ellen DeGeneres Show

Known for her rendition of ‘Super Bass’ alongside her ‘hype girl’ cousin Rosie McClelland, Sophia Grace Brownlee is all grown up – and even has her own fashion brand.

1 Dec 2024 - 6:00AMvideocam

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YouTube and YouTubers

Meet Pete Davidson’s new Playboy model girlfriend, Elsie Hewitt

The model and actress, known for her roles in Teenage Badass and Dave, also has a foodie YouTube channel and a clothing line, Elsie Eats, that puts a playful spin on designer brands.

Ozempic workouts are the latest exercise craze, but are they anything new?

Meet ‘Daechi mom’, education-obsessed Korean helicopter parent

Your TikTok addiction is probably rotting your brain. Here’s how

Research suggests that so-called brain rot stems from the compulsive use of short- video platforms, leading to memory loss and even anxiety.

Who is Ruby Franke’s husband Kevin Franke – who said he still ‘loves’ her?

Ruby Franke, the disgraced YouTuber convicted of abusing her children, may be in prison, but her estranged husband Kevin Franke has shocked netizens with his recent comments too – here’s the lowdown.

Who is Nicolas Cage’s ex, Christina Fulton – and why is she suing him?

Nicolas Cage’s ex-girlfriend Christina Fulton is suing the Hollywood actor and their son Weston Cage over ‘life-threatening injuries’ she says she sustained in an alleged fight last year.

Meet Olivia Rodrigo’s ex Adam Faze, rumoured to be dating Amelia Dimoldenberg

Content producer Adam Faze famously dated Olivia Rodrigo when he was 24 and she was 18 – but was the Disney alum’s scathing song ‘Vampire’ really about him?

YouTube, the global online video powerhouse, turns 20

More than 500 hours of video are uploaded to YouTube every minute.

Meet Jake Paul’s Dutch Olympian speed-skater girlfriend, Jutta Leerdam

When Jake Paul first contacted Jutta Leerdam via Instagram she wasn’t impressed, saying he looked like an ‘arrogant d******** that thinks he can just get whatever he wants’ – now they’re in love.

YouTubers blamed for monkey attacks on tourists at Angkor temples

At Angkor Wat and other temple ruins nearby, macaque monkeys fed by YouTubers creating videos are stealing visitors’ food and injuring them.

Chef goes from TikTok cooking videos to owning a restaurant in Spain

Ukrainian-born social media star Elias Dosunmu, who found online fame with cooking videos, has opened his own restaurant, Pecados in Madrid.

Who is Chicken Shop Date host Amelia Dimoldenberg’s politician dad Paul?

Paul Dimoldenberg is a veteran politician who serves on London’s Westminster City Council, has written books about British politics – and whose work ethic inspired his daughter’s ‘hustling’.

Where is vlogger James Stauffer now, who controversially rehomed his son?

A new HBO docuseries throws YouTubers Myka and James Stauffer back into the spotlight after they rehomed their adopted son Huxley in a case that shows the dark side of family vlogging.

In South Korea, crisis means cash for Yoon’s far-right cheerleaders

As their controversial content gains traction and revenue, the YouTubers supporting South Korea’s impeached president are cashing in.

‘America deserves TikTok’: YouTuber MrBeast throws hat into ring to buy app

Influencer Jimmy Donaldson, popularly known as MrBeast, says he has an ‘offer ready to save the platform’.

Meet Raiche Wright, Teddy Swims’ baby mama expecting their first child

Wright competed in talent shows and uploaded song covers to YouTube when younger, has released two EPs, and makes music with Swims, with whom she has complementary tattoos.

YouTubers sell footage to tech giants as AI video arms race heats up

OpenAI and other firms’ need for footage to train AI video generators has content creators selling them unused footage, but there are issues.

The rise, fall and return of millionaire YouTube make-up star James Charles

His life has been a roller coaster of highs and lows, but the 25-year-old is back with a new vegan beauty brand, while making his entry into the music world with 2 singles

Who is Ruby Franke’s daughter Shari – and what did she think of her mum’s apology?

Shari details the abuse she suffered at the hands of her mother, former momfluencer Ruby Franke, and her partner Jodi Hildebrandt in her book, The House of My Mother: A Daughter’s Quest for Freedom.

South Korea’s ruling party blames ‘Chinese people’ for Yoon’s impeachment

Critics accuse Yoon Suk-yeol’s People Power Party of unfairly fanning Sinophobia to deflect criticism from the impeached president.

Meet Bella Poarch, the rising music star behind TikTok’s most-liked video

Her viral lip-synch videos in 2020 catapulted her to fame, leading to a music career and fashion brand collaborations … but there was also that controversial tattoo

Who is Colorado Buffaloes star Travis Hunter’s fiancée, Leanna Lenee?

Travis Hunter told Twitch users that his fiancée had got drunk and cried herself to sleep after getting heat online for looking unhappy following his Heisman Trophy win.

Why the popular North Star Boys want to ‘inspire Asian-Americans’

We speak to the boy band about their work in expanding Asian-American representation, how they met and why ‘the stars aligned’ for them all.

Who is Sophie Rain, the controversial OnlyFans star and ‘devout Christian’?

Sophie Rain decided to start an OnlyFans account after being fired from her job as a waitress; now, she’s supporting her family with the money she makes from her content.

Who is Scarlet Vas – the OnlyFans star having a baby with her stepbrother?

Australian OnlyFans star Scarlet Vas is causing a commotion in her home country as she expects her first child with stepbrother Tayo Ricci, so how has she responded to the backlash?

Meet NFL player Tyreek Hill’s wife and baby mama, Keeta Vaccaro

Tyreek Hill and his wife Keeta Vaccaro just welcomed a daughter named Capri – thought to be the NFL star’s eighth child – here’s what we know about Vaccaro, who he married in Texas in November 2023.

This Korean grandma is 77 and has just launched her own beauty brand

‘Do you know how young and beautiful you are right now?’ Reii Reii founder Park Mak-rye on her beauty brand, learning to love herself.

Meet Sophia Grace Brownlee, former child star of The Ellen DeGeneres Show

Known for her rendition of ‘Super Bass’ alongside her ‘hype girl’ cousin Rosie McClelland, Sophia Grace Brownlee is all grown up – and even has her own fashion brand.