ViuTV is a Hong Kong-based free-to-air television station operating by HK Television Entertainment Company Limited, a subsidiary of PCCW. Headquartered in Hong Kong, it broadcasts entertainment programmes on its Cantonese (Channel 99) and English (Channel 96) channels. Primarily targeting Hong Kong audiences, particularly those aged 20-50, ViuTV formed the Cantopop boy band Mirror through its "King Maker" talent show.