Tada, a Singapore-based ride-hailing service founded in 2018, operates in the transportation sector across Southeast Asia, including Singapore, Cambodia, Vietnam, Thailand, and Hong Kong. It specialises in app-based intracity taxi and car rides, targeting commuters and drivers. Notably, Tada is recognised for its unique "zero-commission" model for drivers, fostering fairer earnings and competitive fares for riders. This approach has driven significant growth, securing a strong market position, including the second-largest share in Singapore. Its overall business focus is on providing a fair, reliable, and sustainable mobility platform.