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Swatch Group

Swatch Group
The latest news and top stories on Swatch Group. A leading entity in the luxury goods and watchmaking sector, Biel/Bienne Switzerland based Swatch Group specialises in manufacturing and selling finished watches, jewellery, movements and components. They primarily serve a global market across all price segments from basic to luxury. Notable for being the world’s largest watchmaking group, Swatch Group revived the Swiss watch industry and maintains significant production in Switzerland. Despite some market challenges, it has seen growth in North America India and the Middle East. Their overall business focus is on innovation diversification and vertical integration.
IWC Big Pilot’s Watch Perpetual Calendar Ceralume. Photo: Handout
Timepieces

Full-lume watches are the new flex, from heritage brands to indie upstarts

Luminescence was a stand-out trend at this year’s Watches and Wonders – here’s how makers are using innovative materials to light up horology.

Artificial intelligence

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Timepieces

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Social media

Video | Swatch ‘Royal Pop’ pocket watch launch sparks global frenzy

From New York to Milan, buyers push and shove to get their hands on the ‘Royal Pop’ timepieces.

Swatch-Audemars Piguet watch launch ignites global chaos, tear gas fired in Paris
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Fashion

‘People got crazy’: Swatch’s US$400 Royal Pop watch and drop-culture madness

After the Audemars Piguet x Swatch watch launched to ‘mosh pit’ vibes from Europe to Asia, buyers are being assured there’s no shortage.

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Style Edit

Style Edit: Swatch and Audemars Piguet unveil Royal Pop pocket watches

The 2 iconic Swiss brands collaborated on these brash watches-on-a-lanyard, which are multicoloured mash-ups of the Royal Oak and Pop collections.

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Hong Kong economy

Scalpers list Swatch-Audemars Piguet watches hours after launch in Hong Kong

Dozens braved rain and queued for days to snap up ceramic pocket watches, with resale prices nearly seven times their retail value.

People queue up outside the Swatch store on the first day of the “Royal Pop” collection sale in Tsim Sha Tsui. Photo: Edmond So
Hong Kong economy

Why did Hongkongers queue round the clock for a new watch?

‘Royal Pop’ ceramic pocket-style watches, a collaboration between Audemars Piguet and Swatch, set to go on sale on Saturday.

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Timepieces

Is Swatch teasing a Royal Oak collaboration with Audemars Piguet?

The cryptic “Royal” ad, featuring the same font Audemars Piguet uses on its iconic model, has sparked speculation among collectors and watch enthusiasts.

Style Edit

Style Edit: Breguet CEO Gregory Kissling on the brand’s 250-year heritage

To mark 250 years of horological excellence, Kissling spent 2025 on a global tour to showcase Breguet’s innovation and legacy.

Gregory Kissling, CEO of Breguet, spoke to Style about his approach to re-energising the 250-year-old watchmaker to better showcase its long history of innovation. Photo: Handout
Year of the Horse 2026

15 gifts for Lunar New Year, from fashion and make-up to jewellery and watches

Celine, Bottega Veneta, Chloé, Fendi, Burberry and others are ushering in the Year of the Horse with festive capsules and limited edition pieces.

Chloé Lunar New Year of the Horse collection. Photo: Handout
Timepieces

The Swatch x Guggenheim range is released as Swatch Art Peace Hotel turns 15

4 new collectable Art Journey watches feature works by artists Claude Monet, Jackson Pollock, Edgar Degas and Paul Klee.

Malaysia

Raids on men-only spas in Malaysia raise concerns about LGBTQ targeting

Activists said the police’s actions and the leaking of identities amplify stigma and safety, health risks.

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Style Edit

Style Edit: Swatch revives iconic 80s designs with vibrant Neon collection

Discover bold retro-futuristic timepieces that put vivid and vibrant back in the vocab, then add a touch of modern technology magic.

The Neon collection from Swatch sees 1980s favourites from the Swiss brand getting a bigger, brighter make-over. Photo: Handout
China economy

Swatch says sorry for ‘slant eye’ ad after social media backlash in China

Users condemn ad as ‘racist’, say it is terrible to ‘disgust Asians and degrade Chinese’ when ‘watch industry is going downhill’.

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The Swatch ad that has prompted a social media storm over offensive cultural stereotypes. Photo: Handout
Style Edit

Style Edit: Swatch’s new No Rules collection brings a fun, rebellious energy

Wear your defiant heart on your wrist with this new collection of bright, fun watches bearing punk-inspired graffiti like ‘Time is Not Money’ and ‘Interdiction Not Allowed’.

Malaysia

Police in Kelantan detain over 20 for ‘gay party’, condoms and HIV pills found

More than 100 men were believed to have attended the first such event uncovered in Kelantan, according to local police.

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