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Story of Align

Paid Post:Lululemon
Story of Align
The Align pants are Lululemon’s bestselling product, with people seen wearing them everywhere, even outside of yoga studios and gyms.

What is the story behind everyone’s obsession with Lululemon’s Align pants?

The ‘story of Align’ is said to have much to do with the buttery-soft feel of the brand’s proprietary Nulu fabric, resulting in activewear with a legion of devoted fans who can be seen wearing it everywhere.

Paid Post:
Lululemon
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