TOPIC

/ company

Shein

Shein is an online retailer focused on fast fashion and low-price shopping. The company is considered one of the most valuable start-ups in the world, with the Shein app cited as the most downloaded shopping app in 2022 and 2023. Shein has drawn scrutiny over allegations that it uses forced labour for cotton sourced from the Xinjiang region.

Chairman / President

Chris Xu

CEO / Managing Director

Chris Xu

Industry

E-commerce, Fashion Retail

Website

shein.com

Headquarters address

Road One, Maqun Science Park, Qixia District, Nanjing, Jiangsu, China

Year founded

2008

China’s Commerce Minister Wang Wentao, left, and EU trade chief Maros Sefcovic, who held talks in Brussels as Beijing and the bloc sought to ease escalating trade tensions. Photos: AFP

China-EU relations

Exclusive | China signals openness to cut gaping EU trade gap as Brussels toughens stance

Beijing floats buying more European goods as the EU weighs new trade tools and presses for tangible progress by October.

3 Jul 2026 - 5:11AM

China-EU relations

China’s Fifa fever, EU’s trade deadline: 7 global relations reads

1 Jul 2026 - 10:30PM

SCMP Highlights

US, Iran sign peace deal; China’s C919 jets face safety checks: 7 highlights

22 Jun 2026 - 8:17AM

China-France relations

China’s Shein to be ousted from Paris store after other brands flee

New BHV Marais owners say Chinese fast-fashion heavyweight should leave by Christmas after brands pulled out in protest.

17 Jun 2026 - 5:25AM

The BHV Marais department store in Paris, whose new owners plan to end a controversial partnership with Shein after describing it as a strategic mistake. Photo: AFP

China economy

Opinion | Why Shein’s French fines are a warning to Chinese firms going global

Chinese firms going global can’t just enter foreign markets – they must also work to earn the trust required to stay there.

14 Jun 2026 - 8:30PMvideocam

Fashion

Chinese fast-fashion juggernaut Shein to buy eco-friendly Everlane

The ‘jarring’ takeover bid arrives at a time when Everlane is struggling with weak sales and higher debt.

22 May 2026 - 11:37PMvideocam

Icons and Influencers

Meet Ella Devi, the ‘socialist socialite’ fashion influencer drawing Maga ire

Nicknamed ‘hot girl for Zohran’ for her support of the New York mayor, she has called out Pete Hegseth’s wife and Erika Kirk for their fashion choices.

19 May 2026 - 6:00AM

Ella Devi’s content lies at the intersection of fashion and politics. Photo: @ellad3vi/X

China exports

Flood of small parcels from China pushes Belgian airport to limit

Belgium’s top customs official says main problem is that many products do not meet EU standards.

25 Apr 2026 - 3:00PM

E-commerce

How Amazon uses closer China supply ties to counter tariffs, Shein and Temu

Amazon’s warehousing hub in Shenzhen streamlines shipping for Chinese sellers, cutting costs and delays amid rising competition and tariffs.

18 Apr 2026 - 10:56AM

Amazon

Amazon bets on Shenzhen smart warehouse to cut merchant storage costs by 45%

Amazon expands China push with smart warehouse model, aiming to retain sellers amid rising competition from Temu and Shein.

16 Apr 2026 - 10:53AM

Amazon’s expansion comes as regulators in the US and Europe tighten rules on low-value imports. Photo: Shutterstock

China-EU relations

European Parliament heads to China after 8 years and lobbying from Beijing

Chair of consumer protection delegation due in China next week wants to convey ‘that our rules on product standards are to be followed’.

27 Mar 2026 - 6:12PMvideocam

After eight years in the deep freeze, the European Parliament is sending an official delegation to China next week. Photo: Shutterstock

US-China tech war

China’s global tech push

Chinese tech companies have become world leaders in areas such as AI, online entertainment, drones and autonomous driving, as they spearhead chuhai, the nation’s “going global” push.

30 Mar 2026 - 4:19PM

China-EU relations

EU too slow to act as China rewrites global trade rules, trade chief Sefcovic warns

Commissioner calls for faster trade probes and WTO reform as Brussels confronts overcapacity, subsidies and a US$424 billion deficit.

25 Feb 2026 - 9:18AMvideocam

E-commerce

Rarely seen Shein founder praises Guangdong ‘roots’ as offshore listing stalls

Shein initially eyed a New York listing before switching to London after scrutiny by Washington over its supply chain and ties to China.

24 Feb 2026 - 7:00PM

A screenshot of Shein founder Xu Yangtian taken from a video live stream of his talk in Guangdong on Tuesday. Photo: Handout

China economy

Opinion | How the next China shock is shaping hearts and minds

No longer confined to trade and technology, competition between China and the West is now playing out in the realm of cultural imagination.

21 Feb 2026 - 9:30AMvideocam

China-EU relations

Chinese e-commerce giant Shein could face EU ban over ‘childlike sex dolls’

Investigation will also look at the systems the online retailer uses to ensure illegal products are not being sold in Europe.

17 Feb 2026 - 7:40PMvideocam

China technology

Opinion | ‘Becoming Chinese’ memes reflect a world shaped by China’s ascent

The memes are really about how deeply global digital life is embedded in Chinese-built systems – and how comfortable young people are with that.

13 Feb 2026 - 9:30AMvideocam

E-commerce

Chinese-owned Temu catches up with Amazon in global cross-border e-commerce

Shein, another Chinese-founded retail giant, stabilised its market share at 9 per cent in 2025, while AliExpress held 8 per cent.

20 Jan 2026 - 8:15AM

Temu saw its share surge from less than 1 per cent to 24 per cent last year, on par with Amazon. Photo: Shutterstock Images

Sustainability

Opinion | Why Shein doesn’t have to be the model for the fashion industry

Although the fast fashion label had a bumper 2025 while familiar brands faced collapse, the industry should not conclude that speed and scale are everything.

7 Jan 2026 - 8:30PMvideocam

Consumers

From Shein to Labubu, French shoppers are buying Chinese for Christmas

This year’s wave of popularity for Chinese brands has not waned in France’s capital, with Shein’s store packed and Labubu dolls dotting trees.

25 Dec 2025 - 5:00PMvideocam

France

Shein avoids France site ban after removing illegal goods

French court rejects Shein site ban, citing sporadic offences, as platform removes illicit items, but must enforce age checks for adult products.

20 Dec 2025 - 12:07AMvideocam

European Union

Opinion | A complicated new EU-China showdown is quietly taking shape

For now, both sides still need each other and there is nowhere else to turn. But behind this reliance, irritation and paranoia are rising.

18 Dec 2025 - 5:30AMvideocam

China-EU relations

EU targets China’s Shein and Temu with new fees on low-value parcels

Tariffs’ impact may be limited given the Chinese e-commerce companies’ extensive warehouse and logistics networks across Europe.

13 Dec 2025 - 3:54AMvideocam

China-EU relations

Temu’s EU headquarters raided over Chinese subsidy concerns

The raid comes amid increasing concern within the European Union over cheap imports from China.

11 Dec 2025 - 3:51AM

China trade

Explainer | As China’s companies become industry leaders, where in the world are they going?

Across numerous sectors, China’s firms are setting up shop worldwide – and gaining ground on their well-entrenched competitors.

11 Dec 2025 - 11:21AMvideocam

Vehicles are seen loaded on a cargo ship for export at Wuhu Port, Anhui province. Photo: Getty Images

E-commerce

Chinese vendors on Shein, Temu face tax changes at home and abroad

While the EU ends a duty exemption, a reform of China’s tax regime may present the bigger challenge for cross-border sellers.

16 Nov 2025 - 10:00AM

An internet user shops on the Shein website in Paris on November 5, 2025. Photo: AFP

China trade

China sellers brace as EU moves to tighten rules on low-value parcels, as US did

Merchants warn that margins will be squeezed, consumer prices may rise, and firms may shift markets as compliance costs and customs hits bite cross-border trade.

14 Nov 2025 - 11:00PMvideocam

China-EU relations

‘Compliance maze’: EU scrutiny of Huawei, ZTE, Shein ups stakes for China firms

Firms operaing in EU may face regulatory costs, political risk, supply-chain exposure, analysts say, as contingency plans may be in works.

13 Nov 2025 - 11:50PMvideocam

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Shein

.css-1f6sr3w{color:#727272;}Exclusive | China signals openness to cut gaping EU trade gap as Brussels toughens stance

Beijing floats buying more European goods as the EU weighs new trade tools and presses for tangible progress by October.

China’s Fifa fever, EU’s trade deadline: 7 global relations reads

US, Iran sign peace deal; China’s C919 jets face safety checks: 7 highlights

China’s Shein to be ousted from Paris store after other brands flee

New BHV Marais owners say Chinese fast-fashion heavyweight should leave by Christmas after brands pulled out in protest.

.css-1pcrwvc{color:#2aa191;}Opinion | Why Shein’s French fines are a warning to Chinese firms going global

Chinese firms going global can’t just enter foreign markets – they must also work to earn the trust required to stay there.

Chinese fast-fashion juggernaut Shein to buy eco-friendly Everlane

The ‘jarring’ takeover bid arrives at a time when Everlane is struggling with weak sales and higher debt.

Meet Ella Devi, the ‘socialist socialite’ fashion influencer drawing Maga ire

Nicknamed ‘hot girl for Zohran’ for her support of the New York mayor, she has called out Pete Hegseth’s wife and Erika Kirk for their fashion choices.

Flood of small parcels from China pushes Belgian airport to limit

Belgium’s top customs official says main problem is that many products do not meet EU standards.

How Amazon uses closer China supply ties to counter tariffs, Shein and Temu

Amazon’s warehousing hub in Shenzhen streamlines shipping for Chinese sellers, cutting costs and delays amid rising competition and tariffs.

Amazon bets on Shenzhen smart warehouse to cut merchant storage costs by 45%

Amazon expands China push with smart warehouse model, aiming to retain sellers amid rising competition from Temu and Shein.

European Parliament heads to China after 8 years and lobbying from Beijing

Chair of consumer protection delegation due in China next week wants to convey ‘that our rules on product standards are to be followed’.

China’s global tech push

Chinese tech companies have become world leaders in areas such as AI, online entertainment, drones and autonomous driving, as they spearhead chuhai, the nation’s “going global” push.

EU too slow to act as China rewrites global trade rules, trade chief Sefcovic warns

Commissioner calls for faster trade probes and WTO reform as Brussels confronts overcapacity, subsidies and a US$424 billion deficit.

Rarely seen Shein founder praises Guangdong ‘roots’ as offshore listing stalls

Shein initially eyed a New York listing before switching to London after scrutiny by Washington over its supply chain and ties to China.

Opinion | How the next China shock is shaping hearts and minds

No longer confined to trade and technology, competition between China and the West is now playing out in the realm of cultural imagination.

Chinese e-commerce giant Shein could face EU ban over ‘childlike sex dolls’

Investigation will also look at the systems the online retailer uses to ensure illegal products are not being sold in Europe.

Opinion | ‘Becoming Chinese’ memes reflect a world shaped by China’s ascent

The memes are really about how deeply global digital life is embedded in Chinese-built systems – and how comfortable young people are with that.

Chinese-owned Temu catches up with Amazon in global cross-border e-commerce

Shein, another Chinese-founded retail giant, stabilised its market share at 9 per cent in 2025, while AliExpress held 8 per cent.

Opinion | Why Shein doesn’t have to be the model for the fashion industry

Although the fast fashion label had a bumper 2025 while familiar brands faced collapse, the industry should not conclude that speed and scale are everything.

From Shein to Labubu, French shoppers are buying Chinese for Christmas

This year’s wave of popularity for Chinese brands has not waned in France’s capital, with Shein’s store packed and Labubu dolls dotting trees.

Shein avoids France site ban after removing illegal goods

French court rejects Shein site ban, citing sporadic offences, as platform removes illicit items, but must enforce age checks for adult products.

Opinion | A complicated new EU-China showdown is quietly taking shape

For now, both sides still need each other and there is nowhere else to turn. But behind this reliance, irritation and paranoia are rising.

EU targets China’s Shein and Temu with new fees on low-value parcels

Tariffs’ impact may be limited given the Chinese e-commerce companies’ extensive warehouse and logistics networks across Europe.

Temu’s EU headquarters raided over Chinese subsidy concerns

The raid comes amid increasing concern within the European Union over cheap imports from China.

Explainer | As China’s companies become industry leaders, where in the world are they going?

Across numerous sectors, China’s firms are setting up shop worldwide – and gaining ground on their well-entrenched competitors.

Chinese vendors on Shein, Temu face tax changes at home and abroad

While the EU ends a duty exemption, a reform of China’s tax regime may present the bigger challenge for cross-border sellers.

China sellers brace as EU moves to tighten rules on low-value parcels, as US did

Merchants warn that margins will be squeezed, consumer prices may rise, and firms may shift markets as compliance costs and customs hits bite cross-border trade.

‘Compliance maze’: EU scrutiny of Huawei, ZTE, Shein ups stakes for China firms

Firms operaing in EU may face regulatory costs, political risk, supply-chain exposure, analysts say, as contingency plans may be in works.

Exclusive | China signals openness to cut gaping EU trade gap as Brussels toughens stance

Opinion | Why Shein’s French fines are a warning to Chinese firms going global