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Sanrio

Sanrio
The latest news and top stories on Sanrio. A Japan-based entity in the consumer goods and entertainment sector, Sanrio specialises in designing, licensing and producing character merchandise, including Hello Kitty. It primarily serves a global market from children to adults and is known for its brand recognition, product lines and strategic collaborations.
Japan

What is oshikatsu? Nearly 50% of Japan’s young workers seek trend for fulfilment

A new survey shows the once-niche fandom culture has entered the mainstream, shaping how young Japanese workers spend their time and money.

videocam

Pop Mart’s Labubu balloons to debut at Macy’s Thanksgiving Parade in New York

This week in PostMag: Hello Kitty creator Sanrio and a South African safari

A deep dive into Japan’s Sanrio and iconic creations including Kuromi, a walking safari in the Samara Karoo Reserve, plus Cuban cocktails.

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