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Sanrio

Sanrio
The latest news and top stories on Sanrio. A Japan-based entity in the consumer goods and entertainment sector, Sanrio specialises in designing, licensing and producing character merchandise, including Hello Kitty. It primarily serves a global market from children to adults and is known for its brand recognition, product lines and strategic collaborations.
Bryan Hui says his keychain gives him a sense of comfort and healing. Photo: Edmond So
A Chiikawa-themed event was held along the Tsim Sha Tsui Waterfront last year. Photo: Eugene Lee
Hong Kong society

Hong Kong men turn to plush ‘bag charms’ for self-expression, comfort

Men defying old stereotypes by joining trend of sporting plush toy keychains depicting characters from popular anime shows such as Chiikawa.

Thousands of fans throng 5-day animation, comics and games fair in Hong Kong

What is oshikatsu? Nearly 50% of Japan’s young workers seek trend for fulfilment

A new survey shows the once-niche fandom culture has entered the mainstream, shaping how young Japanese workers spend their time and money.

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