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Rolex

News and insights about the Swiss luxury watchmaker

Chairman / President

Luca Bernasconi

CEO / Managing Director

Jean-Frédéric Dufour

CFO / Finance Director

Yadira Preciado

Industry

Luxury Goods, Watchmaking

Website

rolex.com

Headquarters address

3-5-7 Rue François-Dussaud, 1211 Geneva, Switzerland

Year founded

1905

The Octagonal Rolex Oyster from 1926. Photo: Handout

Timepieces

Rolex celebrates 100 years of the Oyster, its first waterproof wristwatch

‘Oyster Story’ traces the history of the brand’s first waterproof wristwatch, from Mercedes Gleitze’s English Channel ‘vindication swim’ to modern horological marvels.

12 Jun 2026 - 1:17PM

Style Edit

Style Edit: Rolex powers tennis’ history-makers at the 125th French Open

26 May 2026 - 10:00AM

Water sports

SailGP boss Coutts eyes China team return with Hong Kong to debut in 2027 season

20 May 2026 - 6:55PM

Timepieces

The dark allure of hardstone watch dials, from Rolex and Chopard

Materials like tiger’s eye, onyx and obsidian are lending unique depth and character to watch designs by Van Cleef & Arpels and more.

26 Apr 2026 - 6:00AM

Biver Automatique Obsidian Mahogany. Photo: Handout

Timepieces

8 smaller women’s watches that made a big impact at Watches and Wonders

Dainty yet highly decorated pieces from brands like Chanel, Jaeger-LeCoultre, Chopard, Bulgari and Audemars Piguet redefine opulence and steal the spotlight.

25 Apr 2026 - 6:00AM

LIV Golf

LIV CEO Scott O’Neil claims ‘business as usual’ amid reports of league’s demise

O’Neil seemed to confirm that LIV executives met in New York this week while refuting the idea that they were ‘summoned’.

17 Apr 2026 - 11:37AM

Watches and Wonders

Watches and Wonders 2026: travel disruptions and glittering debuts

Richemont’s 10 maisons created plenty of buzz, while Patrick Dempsey dropped in at Tag Heuer and Usher is expected at Jaeger-LeCoultre.

20 Apr 2026 - 2:45PM

The Audemars Piguet booth at Watches and Wonders 2026, currently underway in Geneva. Photo: EPA

Style Edit

Style Edit: Rolex’s central role at golf’s star-studded Masters at Augusta

Golf’s biggest names battled the Augusta course, including winner Rory McIlroy and Rolex Testimonees Ludvig Åberg, Matt Fitzpatrick, Viktor Hovland and Collin Morikawa.

15 Apr 2026 - 10:00AM

Art

A legendary opera singer on playing the ‘bad boy’ on stage

Bryn Terfel’s journey as one of opera’s most commanding voices, from singing at King Charles’ coronation to Verbier Festival’s inaugural China edition.

31 Mar 2026 - 6:00PM

Timepieces

5 watch moments in March 2026 – from Zendaya’s Rolex to Tag Heuer’s new boss

Elsewhere, Grand Seiko signed on baseball star Shohei Ohtani, GPHG gets a new jury president … and Watches & Wonders isn’t even here yet.

29 Mar 2026 - 2:00PM

At the Oscars, Zendaya paired Louis Vuitton with a Rolex Lady Datejust watch when she presented the best director award with Robert Pattinson. Photo: AP Photo

Hong Kong economy

Luxury brands bet on growth as well-heeled tourists flock to Hong Kong events

Over 60 new brands set to join upscale Tsim Sha Tsui shopping centre as part of tenant overhaul covering about 30 per cent of its retail space.

23 Mar 2026 - 10:30AM

K11 Musea in Tsim Sha Tsui. Photo: Jelly Tse

LIV Golf

LIV Golf Hong Kong ticks boxes, with large crowd set for 3-way fight on last day

Mainland Chinese, overseas visitors among crowds for event, which tourism chief says has become ‘one of the city’s most significant events’.

8 Mar 2026 - 11:52AM

Rolex China Sea Race

Team Alive-Rampage claims China Sea Race line honours, but record remains intact

Phillip Turner and Noel Chan’s Reichel/Pugh 66 reaches the Philippines in elapsed time of 49 hours, 55 minutes and 57 seconds.

7 Mar 2026 - 11:17AM

Timepieces

Russell Crowe’s luxury watch collection, as he revealed on TikTok

The actor has built an impressive collection, from his most talked-about Rolex Cosmograph Daytona ‘Tiffany’ to an Omega Seamaster James Bond tribute.

5 Mar 2026 - 6:00PM

Russell Crowe, accompanied by his girlfriend Britney Theriot, was spotted wearing a Rolex Cosmograph Daytona “Tiffany” at Wimbledon last year. Photo: Getty Images

Timepieces

5 watch moments in February 2026: the Baftas, Jungkook’s new role and more

Breitling partners with Aston Martin, Louis Vuitton collaborates with De Bethune, and Swiss jump-hour watch brand Niton is revived.

2 Mar 2026 - 4:47PM

Style Edit

Style Edit: Rolex just presented a Masterclass with Cameron Bailey

The session with Cameron Bailey, CEO of the Toronto International Film Festival, forms part of Rolex’s much wider Perpetual Arts Initiative.

26 Feb 2026 - 10:00AM

LIV Golf

Patrick Reed, Rolex and rule changes: 24 hours in the hectic world of LIV Golf

With the first tournament in Riyadh less than a week away, here is a breakdown of what has been happening ahead of a fifth season.

29 Jan 2026 - 6:03PM

Timepieces

Are straps the luxury watch world’s latest design statements?

Watch straps have evolved far beyond traditional leather bands, with today’s hi-tech models designed to be stylish, comfortable and easily interchangeable.

27 Jan 2026 - 6:00AM

Rolex ambassador and tennis legend Roger Federer wears a Land-Dweller 40 with a five-band bracelet. Photo: Handout

Timepieces

How luxury houses are reviving elaborate goldsmithing techniques on watches

Breguet, Piaget and Buccellati are 3 more famous brands adding elaborate handcrafting to the gold surfaces of their timepieces.

26 Jan 2026 - 10:45AM

Timepieces

Think platinum trumps gold? The Rolex Day-Date proves you wrong

Gold is more desirable than platinum in the jewellery market, and is worth more – so why is the platinum version of this watch more expensive?

12 Jan 2026 - 2:45PM

Timepieces

9 top moments in watches in 2025: Trump tariffs, Urban Jürgensen and more

Taylor Swift announced her engagement wearing a Cartier Santos Demoiselle, while Aaron Taylor-Johnson was named Omega’s new brand ambassador.

19 Jan 2026 - 5:46PM

From left: Watches and Wonders; GPHG caps off the year by announcing winning watches in Geneva; Urban Jürgensen was relaunched. Photo: Handout

Timepieces

Not sure which watch to gift to whom? Here is our ultimate luxury guide

Luxury expert Chris Rovzar shares his ultimate guide to gifting watches, with pieces from Chopard, Longines, Omega, Coach, Vacheron Constantin and more.

14 Dec 2025 - 2:00PM

A watch like the Vacheron Constantin Moonphase Retrograde Date makes for a great gift. Photo: Handout

Timepieces

How dress watches have evolved and why they’re coming back

David Beckham, actors Oscar Isaac and Sebastian Stan, and F1’s George Russell are among the stars fronting campaigns for dress watches.

10 Dec 2025 - 7:00AM

Timepieces

6 lush coffee table books to gift the watch lover in your life

These tomes tell of timepieces owned by powerful women like Elizabeth Taylor and hip-hop stars such as Busta Rhymes, to iconic pilot watches from the Cartier Santos to the Omega Speedmaster.

6 Dec 2025 - 6:00AM

Switzerland

Swiss probe Rolex gifts to Trump over bribery concerns after tariff deal

The US and Switzerland agreed to a trade deal to cut tariffs this month, but giving ‘undue advantage’ to foreign officials risks 5 years in prison.

27 Nov 2025 - 8:53PM

US President Donald Trump speaks in the Oval Office last month. Photo: TNS

Style Edit

Style Edit: Zendaya steps out as the latest face of Rolex in Hollywood

The Dune actress joins an elite group of Rolex Testimonees in the field of motion pictures, underscoring the brand’s long-time links with cinema.

18 Nov 2025 - 10:00AM

Zendaya is Rolex’s latest Testimonee. Photo: Los Angeles Times via Getty Images

Timepieces

Jake Paul’s extravagant luxury watch collection

YouTube’s enfant terrible-turned-boxer has an outrageous watch collection that ranges from seven-figure grail pieces to a Mickey Mouse watch.

4 Nov 2025 - 6:00PM

Timepieces

October’s biggest watch moments, from Rolex, Omega, Patek Philippe and others

Celebrities turned heads with rare timepieces, while Louis Vuitton, Cartier, Hublot and Breguet unveiled groundbreaking designs.

3 Nov 2025 - 2:00PM

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