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Rolex
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Rolex
News and insights about the Swiss luxury watchmaker
SHOW FULL PROFILE
Chairman / President
Luca Bernasconi
CEO / Managing Director
Jean-Frédéric Dufour
CFO / Finance Director
Yadira Preciado
Industry
Luxury Goods, Watchmaking
Website
rolex.com
Headquarters address
3-5-7 Rue François-Dussaud, 1211 Geneva, Switzerland
Year founded
1905
Celebrity style
Inside Pete Davidson’s glittering watch collection, from Rolex to Casio
Pete Davidson may be known as a funnyman, but he’s serious about timepieces – here’s a look inside his top picks, from Rolex and Patek Philippe to Jacob & Co.
11 Jul 2025 - 4:00AM
Fame and celebrity
Meet Mirra Andreeva, the tennis star who didn’t realise she beat Emma Navarro
9 Jul 2025 - 6:00AM
Tastemakers
Style according to … fashion PR maven Lucien Pagès
7 Jul 2025 - 7:00PM
Timepieces
Making the case: the latest in watchmaking alloy excellence from Rolex et al
A. Lange & Söhne’s proprietary 18k gold alloy Honeygold is featured in the new Odysseus Chronograph, while Japanese jeweller Tasaki’s Sakuragold captures the hue of cherry blossoms.
6 Jul 2025 - 6:00AM
Crime in Hong Kong
Rolex, Patek Philippe watches stolen in HK$2.1 million Hong Kong burglary
Watches, jewellery, gold ornaments and cash stolen from Tuen Mun flat, police say.
1 Jul 2025 - 9:06PM
Wimbledon
Roger Federer’s long-term deals see him become tennis’ first billionaire
Bulk of the Swiss legend’s wealth has come from huge sponsorship deals, as well as an astute investment in a local sneaker brand.
28 Jun 2025 - 8:00PM
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WTA (Women's Tennis Association)
Zheng’s off-court earnings set to top US$30 million after signing up 15th sponsor
World’s fifth-ranked tennis player signs deal with social media giant just days before she tries to win maiden grand slam title at Wimbledon.
25 Jun 2025 - 8:02PM
Timepieces
Meaningful milestones or marketing run amok? A closer look at anniversary watches
Anniversary editions hold value if the stories behind them are relevant – see the likes of Jaeger-LeCoultre, Hublot, Zenith, Patek Philippe and Tag Heuer for good examples.
6 Jun 2025 - 10:00AM
Timepieces
Jon Hamm’s watch collection includes everything from Apple to Rolex
In his latest project, Apple TV+’s Your Friends and Neighbors, Hamm steals a Patek Philippe Nautilus – in real life, his own watch collection is just as covetable, with plenty of limited editions.
6 Jun 2025 - 4:00AM
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Masterpieces
The enduring legacy of Rolex’s 70-year-old GMT-Master
GMT watches remain popular for their ability to track a second time zone, and though Rolex is the blueprint, other brands have reinterpreted the design – and frequent fliers still love it.
26 May 2025 - 11:03AM
Tom Cruise
Tom Cruise’s luxury watch collection, from rare Rolexes to Cartiers
The Top Gun star boasts a number of holy grail timepieces – among them a Vacheron Constantin favourite he has worn everywhere, from red carpet premieres to black tie galas.
26 May 2025 - 10:56AM
Hong Kong
Rolex celebrates GMT-Master 70th anniversary with exhibition
Hong Kong expo is heavy on history – as well as name dropping – as it explores the legacy of the iconic watch.
11 Jul 2025 - 5:08PM
Style Edit
Style Edit: Rolex at the Venice Biennale – sustainability and timeless design
Distinctive pavilion design, plus documentaries showcasing sustainable achievements around the world, emphasise the watch house’s dedication to cultivating global cultural partnerships.
22 May 2025 - 10:00AM
Timepieces
7 timepiece moments from March and April 2025
Despite the industry entering uncertain territory amid Trump’s swingeing tariffs, watch aficionados can still count on stylish new pieces from Audemars Piguet, Breguet, MB&F and more.
15 May 2025 - 3:31PM
Style Edit
Style Edit: Rolex’s Land-Dweller is finally here – as are upgrades and new colours
The Land-Dweller is here thanks to 32 new patents, with a new case, bracelet, bezel, dial and movement – the calibre 7135 and Dynapulse escapement.
28 Apr 2025 - 1:03PM
Timepieces
Inside A$AP Rocky’s luxury watch collection, from Rolex to Piaget
The rapper, whose collection ranges from the holiest of grail watches to Japanese bargain brands, favours rare, obscure and niche timepieces that reflect his esoteric style.
16 Apr 2025 - 5:00AM
Timepieces
Gold watches from leading brands bossed it at Watches and Wonders
The ‘boom boom’ fashion trend saw glittering new Rolex and Patek Philippe releases, while Cartier returned to its famous panther, and Chanel evoked Gabrielle ‘Coco’ Chanel’s love of braid.
15 Apr 2025 - 5:00PM
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Taylor Swift
Taylor Swift’s newly discovered passion for luxury watches
Tay Tay’s style has evolved and she’s now embracing luxury timepieces – it’s a passion reportedly influenced by her boyfriend, who is also a known watch enthusiast.
4 Apr 2025 - 4:00AM
Timepieces
Watches and Wonders 2025: from thinnest tourbillon to most complicated watch
While expectations for 2025 are not particularly rosy, given the weaker China market and shifting global consumption patterns, top luxury watchmakers are holding little back in Geneva.
3 Apr 2025 - 12:19PM
Timepieces
The brains behind Rolex’s new Oyster Perpetual Land-Dweller
Rolex has unveiled its Oyster Perpetual Land-Dweller, a watch years in the making, and revealed some of the steps a new design goes through.
2 Apr 2025 - 8:31AM
Timepieces
Rolex’s patent-packed Oyster Perpetual Land-Dweller is finally here
The new Land-Dweller comes in a 40mm platinum and Rolesor case, or a 36mm 18k Everose gold case set with diamonds – both with the Flat Jubilee integrated bracelet and calibre 7135.
1 Apr 2025 - 6:01AM
Celebrity style
How to Style like … Matt Rife: do casual cool like the funny man
Classic white sneakers and a good gold watch are wardrobe essentials no guy should be without – complete your look with Saint Laurent footwear and an iconic Rolex.
17 Mar 2025 - 10:40AM
Timepieces
7 watch moments of 2025 so far, from Tay Tay’s Cartier to Jay-Z’s Patek
The start of 2025 saw exciting – and unexpected – releases from the likes of Audemars Piguet, Bulgari, Richard Mille and Omega, plus some envy-inducing celebrity wrist checks during awards season.
10 Mar 2025 - 5:17PM
Timepieces
Tiny watches are big – just look at Tyler the Creator and Kendall Jenner
Blend vintage charm with modern fashion by wearing one of these tiny timepieces from marque brands – as the likes of Hailey Bieber, Paul Mescal, Jonathan Bailey and Emma Chamberlain are.
27 Feb 2025 - 12:00PM
Fame and celebrity
What’s in Luka Doncic’s epic watch collection? From Audemars Piguet to Rolex
NBA star Doncic might have to up his whole fashion game after moving from Dallas to Los Angeles – but he has a head start thanks to his enviable collection of watches.
5 Mar 2025 - 10:53AM
Timepieces
Luxury watch brands are embracing bespoke designs to cater to individual tastes
Tom Brady’s rare and customised timepieces, recently auctioned at Sotheby’s, highlight a growing trend for personalised luxury watches from big and small brands.
25 Feb 2025 - 6:00PM
Billie Eilish
The nonconformist watches of Billie Eilish, from Casios right up to Rolexes
It’s no surprise that the award-winning singer, known for her boundary-breaking style and music, should bring that rebel-without-a-cause approach to her watches.
29 Jan 2025 - 5:00AM
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Timepieces
Why mixing metals is enjoying a comeback, from Cartier to Rolex and Bulgari
While not everyone is a fan of pairing different types of metals on their watches and jewellery, it allows the wearer to be more versatile in expression and attire.
27 Jan 2025 - 12:00PM
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