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RedNote

(小红书)

RedNote
小红书
RedNote is a Chinese social media platform that has grown in popularity worldwide. Also known as Xiaohongshu, which means "little red book", it was launched in 2013 and is based in Shanghai.
Social networking and e-commerce app RedNote is viewed by Chinese consumers as a search engine and trust-builder. Photo: AFP
The Future of Marketing in Asia

China’s digital platforms redefine global marketing strategies

The mainland’s app ecosystem integrates content, discovery and transaction into a single and seamless experience.

The Future of Marketing in Asia

The art of persuasion enters the AI era

Fifa World Cup 2026

Notorious Chinese ref shows ‘playful’ side as RedNote signs World Cup TV deal

Social media

Video | Corporate billionaires are China’s newest influencers

EV executives such as Xiaomi’s Lei Jun and NIO’s William Li have live-streamed themselves on road trips featuring their brands’ vehicles.

Corporate billionaires are China’s latest live-streaming influencers
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Tourism

The Instagram effect: an Italian village is paying the price for being too pretty

Santa Maddalena, a photogenic village in the Italian Dolomites, has to endure hordes of unruly visitors showing up just to take a photo.

China technology

Opinion | ‘Becoming Chinese’ memes reflect a world shaped by China’s ascent

The memes are really about how deeply global digital life is embedded in Chinese-built systems – and how comfortable young people are with that.

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Food and Drinks

Old-fashioned cookbooks remain popular, including with many professional chefs

Social media may be awash with recipes, but book fans cite their appreciation for high-quality narratives and photography in a tangible form.

Although most people get their recipes online these days, many of us still appreciate a good recipe tome -- like this Le Creuset cookbook, published by Assouline. Photo: Handout
TikTok

Are China’s social media apps the soft power play to win over the West?

After the US migration to RedNote, experts say transforming engagement into influence will require a ‘light touch’ from Beijing.

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Video | Taiwan bans mainland app RedNote

Many users and opposition politicians accuse Taiwan’s ruling party of overreach and damaging island’s reputation for open internet access.

Taiwan

Taiwan blocks mainland Chinese platform RedNote citing ‘high fraud risk’

Island’s digital affairs ministry says five Chinese apps collect sensitive data, access biometric functions and ‘extract system information’.

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Taiwan authorities have announced an internet shutdown and access restriction order for RedNote, tentatively for one year. The app is also known as Xiaohongshu or “little red book”. Photo: Reuters
China property

Shanghai launches clampdown on property market doom-mongering

City’s internet regulators shut down 70,000 accounts in a ‘special campaign’ against pessimistic content as real estate jitters continue.

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Shanghai has launched a “special campaign” against online content that talks down the property market. Photo: Shutterstock
E-commerce

AI puts wind in the sales of Singles’ Day as Alibaba and JD.com hit retail records

From algorithmic promotions to AI chatbots, Alibaba and JD.com use new tools to hit Singles’ Day records and defy a sluggish economy.

Singapore

Chinese tourists flock to Singapore for ‘da ka’ moments, despite the high prices

For China’s social-media-savvy travellers, Singapore is a dream destination – until they discover the eye-watering cost of living.

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ByteDance

China warns ByteDance, Alibaba platforms in latest content crackdown

The internet regulator accuses ByteDance’s Jinri Toutiao and Alibaba’s UCWeb of displaying undesirable content.

An advertisement of ByteDance’s news platform Toutiao in Beijing. Photo: Reuters
Censorship in China

Kuaishou, Weibo warned as China cracks down on trending topics

The cyber regulator’s actions follow similar actions targeting lifestyle social media platform RedNote.

Kuaishou is China’s second-most popular short video platform. Photo: Shutterstock
Internet

Value of Instagram-style Xiaohongshu hits US$31 billion in GSR’s books

The valuation came to light through portfolio documents distributed by a GSR Ventures Management unit.

Artificial intelligence

China’s social media sites rush to abide by AI-generated content labelling law

The law requires explicit and implicit labels for AI-generated text, images, audio, video and other virtual content.

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Health in China

China cracks down on fake medical advice with new rules for health influencers

Industry suggests more than 92 per cent of China’s 1.07 billion short-video users consume health-related information online.

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Authorities in China say they are concerned by blurred lines between medical advertising, genuine health education and medical information. Photo: Getty Images
Apple

Apple joins China’s RedNote platform ahead of iPhone 17 launch

The RedNote account has amassed more than 200,000 followers since the company’s first post on Saturday.

Apple

Apple eyes Douyin Pay for China App Store while speculation swirls on new iPhone

The potential addition of Douyin Pay to Apple’s China App Store reflects the continued growth of mobile payment services in the country.

Wellness

Obsessed with AI ASMR videos? How they’re captivating social media users

AI-generated ASMR videos are taking over the existing ASMR trend, offering creative content that provides stress relief for many.

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A still from an AI ASMR video showing someone slicing sugared blueberries. The video, which also shows other fruit being cut up, was posted in July by RedNote user Yu Mu and has received more than 7,000 likes. Photo: Rednote/ Healing Lab
Asian cinema: Hong Kong film

‘Nazi salute’ trend on Chinese social media is not what you might think

The trend, seen on RedNote, Douyin and Reddit, is a tribute to the villainous Crow from Hong Kong’s Young and Dangerous film series.

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A user shares his tribute to the Young and Dangerous character Crow, in which he is seen performing his iconic greeting in front of Hong Kong’s Wan Chai MTR station, on Douyin in a post in late June. Photo: Douyin/chs602468854
Artificial intelligence

How a Chinese AI start-up helps Nike, Gap, Urban Revivo predict fashion trends

Hangzhou Zhiyi Technology’s operations reflect how AI adoption in mainland China is expanding and transforming various industries.

Artificial intelligence

RedNote says its new open-source AI model bests DeepSeek in Chinese

The company, known for its Instagram-like platform, on Friday unveiled dots.llm1, a mixture-of-experts large language model.

China technology

China’s RedNote sees valuation soar with backing from GSR Ventures

The social media platform has garnered traction among investors following the Chinese government’s pledge to support private firms.

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Advertising for Chinese social networking and e-commerce app RedNote, also known as Xiaohongshu, at a shopping centre in Beijing. Photo: AFP
Huawei

Huawei unveils a HarmonyOS laptop, its first Windows-free computer

The device features Huawei’s AI assistant and a wide range of Chinese software, including WPS and Alibaba’s DingTalk.

Huawei’s first laptop running on HarmonyOS, its self-developed operating system. Photo: Weibo/钢炮同学啊
Alibaba

Alibaba teams up with social media platform RedNote in fresh e-commerce push

The cross-platform alliance allows consumers to find products via RedNote, which redirects them to buy the goods on Taobao and Tmall.

Trending in China

US-China families meet in Shanghai after virtual RedNote ‘TikTok refugee’ exchange

Virtual relationship on social media turns real-life as Mississippi family flies in to cement bond with online Chinese pals.

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