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RedNote

(小红书)

RedNote
小红书
RedNote is a Chinese social media platform that has grown in popularity worldwide. Also known as Xiaohongshu, which means "little red book", it was launched in 2013 and is based in Shanghai.
Workers produce stuffed toys for export at a toy factory in Lianyungang, Jiangsu province on July 18. Photo: Getty Images
Malaysia

Happy buyers, sad sellers: Malaysia’s trade dilemma as cheap goods pour in

Investment authority chairman Tengku Zafrul Aziz says Putrajaya has to strike a balance between an open economy and helping local firms.

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Artificial intelligence

RedNote’s AI model is first to achieve flawless score at maths Olympiad

China travel

‘Indispensable to me’: how RedNote has taken over China’s travel scene

Malaysia

How Malaysia’s tourist board plans to entice Chinese travellers

China was Malaysia’s second-largest source market in 2025, with 4.7 million visitor arrivals, up 25 per cent from 3.7 million a year earlier.

Tourists take pictures with the Sultan Abdul Samad building near Merdeka Square in Kuala Lumpur on June 8. Photo: AFP
Malaysia

Why Malaysia’s tourism boom lives and dies on a Chinese app

RedNote has made Malaysia a must-visit for Chinese tourists, but it can dismantle reputations just as fast as it builds them.

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The Future of Marketing in Asia

China’s digital platforms redefine global marketing strategies

The mainland’s app ecosystem integrates content, discovery and transaction into a single and seamless experience.

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The Future of Marketing in Asia

The art of persuasion enters the AI era

Content creators have risen to eclipse traditional ad formats, but now, as AI takes centre stage, the battle for authenticity is on.

Three quarters of Hong Kong consumers trust an influencer’s product recommendation even when they know it’s a paid partnership. Photo: VCG via Getty Images
Fifa World Cup 2026

Notorious Chinese ref shows ‘playful’ side as RedNote signs World Cup TV deal

Best known for his strict handling of unruly players, Ma Ning’s new social media account has drawn plenty of attention from football fans.

Social media

Video | Corporate billionaires are China’s newest influencers

EV executives such as Xiaomi’s Lei Jun and NIO’s William Li have live-streamed themselves on road trips featuring their brands’ vehicles.

Tourism

The Instagram effect: an Italian village is paying the price for being too pretty

Santa Maddalena, a photogenic village in the Italian Dolomites, has to endure hordes of unruly visitors showing up just to take a photo.

The picturesque village of Santa Maddalena, in Italy’s Dolomites, is drawing hordes of visitors from all over the world, but the overtourism is affecting its residents. Photo: Christoph Sator/dpa
China technology

Opinion | ‘Becoming Chinese’ memes reflect a world shaped by China’s ascent

The memes are really about how deeply global digital life is embedded in Chinese-built systems – and how comfortable young people are with that.

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There is an emerging trend where foreigners are embracing aspects of Chinese culture by adopting habits such as drinking warm water, herbal teas and wearing slippers indoors. Photo: SCMP composite / TikTok
Food and Drinks

Old-fashioned cookbooks remain popular, including with many professional chefs

Social media may be awash with recipes, but book fans cite their appreciation for high-quality narratives and photography in a tangible form.

TikTok

Are China’s social media apps the soft power play to win over the West?

After the US migration to RedNote, experts say transforming engagement into influence will require a ‘light touch’ from Beijing.

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Video | Taiwan bans mainland app RedNote

Many users and opposition politicians accuse Taiwan’s ruling party of overreach and damaging island’s reputation for open internet access.

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Taiwan

Taiwan blocks mainland Chinese platform RedNote citing ‘high fraud risk’

Island’s digital affairs ministry says five Chinese apps collect sensitive data, access biometric functions and ‘extract system information’.

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Taiwan authorities have announced an internet shutdown and access restriction order for RedNote, tentatively for one year. The app is also known as Xiaohongshu or “little red book”. Photo: Reuters
China property

Shanghai launches clampdown on property market doom-mongering

City’s internet regulators shut down 70,000 accounts in a ‘special campaign’ against pessimistic content as real estate jitters continue.

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E-commerce

AI puts wind in the sales of Singles’ Day as Alibaba and JD.com hit retail records

From algorithmic promotions to AI chatbots, Alibaba and JD.com use new tools to hit Singles’ Day records and defy a sluggish economy.

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Singapore

Chinese tourists flock to Singapore for ‘da ka’ moments, despite the high prices

For China’s social-media-savvy travellers, Singapore is a dream destination – until they discover the eye-watering cost of living.

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Chinese tourists Alice and Vivian Zhou opted for sightseeing instead of shopping to stick to their travel budget while visiting Singapore. Photo: Kolette Lim
ByteDance

China warns ByteDance, Alibaba platforms in latest content crackdown

The internet regulator accuses ByteDance’s Jinri Toutiao and Alibaba’s UCWeb of displaying undesirable content.

Censorship in China

Kuaishou, Weibo warned as China cracks down on trending topics

The cyber regulator’s actions follow similar actions targeting lifestyle social media platform RedNote.

Internet

Value of Instagram-style Xiaohongshu hits US$31 billion in GSR’s books

The valuation came to light through portfolio documents distributed by a GSR Ventures Management unit.

Xiaohongshu’s booth during the AWE2024 exhibition in Shanghai on March 14, 2024. Photo: Getty Images
Artificial intelligence

China’s social media sites rush to abide by AI-generated content labelling law

The law requires explicit and implicit labels for AI-generated text, images, audio, video and other virtual content.

The new regulation on labelling AI-generated content reflects Beijing’s increased scrutiny of the technology’s use on social media. Photo: Shutterstock
Health in China

China cracks down on fake medical advice with new rules for health influencers

Industry suggests more than 92 per cent of China’s 1.07 billion short-video users consume health-related information online.

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Apple

Apple joins China’s RedNote platform ahead of iPhone 17 launch

The RedNote account has amassed more than 200,000 followers since the company’s first post on Saturday.

Apple

Apple eyes Douyin Pay for China App Store while speculation swirls on new iPhone

The potential addition of Douyin Pay to Apple’s China App Store reflects the continued growth of mobile payment services in the country.

Apple’s China App Store currently offers mobile payment services from Alipay, WeChat Pay and China UnionPay. Photo: Shutterstock
Wellness

Obsessed with AI ASMR videos? How they’re captivating social media users

AI-generated ASMR videos are taking over the existing ASMR trend, offering creative content that provides stress relief for many.

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A still from an AI ASMR video showing someone slicing sugared blueberries. The video, which also shows other fruit being cut up, was posted in July by RedNote user Yu Mu and has received more than 7,000 likes. Photo: Rednote/ Healing Lab
Asian cinema: Hong Kong film

‘Nazi salute’ trend on Chinese social media is not what you might think

The trend, seen on RedNote, Douyin and Reddit, is a tribute to the villainous Crow from Hong Kong’s Young and Dangerous film series.

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Artificial intelligence

How a Chinese AI start-up helps Nike, Gap, Urban Revivo predict fashion trends

Hangzhou Zhiyi Technology’s operations reflect how AI adoption in mainland China is expanding and transforming various industries.

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