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Louis Vuitton

News and insight on the French fashion house known for leather goods and monogrammed accessories

Chairman / President

Pietro Beccari

CEO / Managing Director

Pietro Beccari

CFO / Finance Director

Nat Bert

Industry

Luxury Goods

Website

louisvuitton.com

Headquarters address

2 Rue du Pont Neuf, 75001 Paris, France

Stock Code

MC.PA

Year founded

1854

The uncredited appropriation of Chinese visual heritage by Western luxury labels frequently occurs without official acknowledgment or legal consequence, triggering widespread anger across Chinese communities. Photo: SCMP composite/Shutterstock/Sohu/RedNote

Trending in China

How China can safeguard its visual heritage from global brand exploitation

Traditional motifs in the public domain belong to humanity’s shared artistic heritage and can reasonably be used freely, expert notes.

23 Jul 2026 - 11:38PM

SCMP Highlights

Chinese scientist sodium battery leap; petition to boot Argentina: 7 highlights

17 Jul 2026 - 12:34PM

Celebrity style

English midfielder Jude Bellingham’s stand-out fashion moments

16 Jul 2026 - 6:00AM

Luxury brands

Boucheron, Cartier and Bulgari: the most exquisite high jewellery rings this season

Maisons focus on the fine artistry of rings in 2026, showcasing stellar craftsmanship, technical innovation and unique brand identities.

15 Jul 2026 - 11:41AM

Boucheron 2026 Carte Blanche high jewellery Flower ring. Photo: Handout

China trade

Fashion statement: Louis Vuitton takes China’s trademark regulator to court

The French luxury brand is suing the government body as it faces backlash over a trademark dispute with a Chinese milk tea chain.

14 Jul 2026 - 11:14PM

High Jewellery

High jewellery season dazzles with rare gems, storytelling and elite access

From Marrakech to the Riviera, the season saw the world’s biggest maisons unveil singular creations, vivid colour and symbolic motifs.

14 Jul 2026 - 5:42PM

Trending in China

China university trademarks emblem, sparks Armani logo dispute speculation

Another fashion brand in spotlight after Chinese tea chain ordered to pay US$1.5 million for Louis Vuitton trademark infringement.

13 Jul 2026 - 2:00PM

Fashion

Pierre-Louis Vuitton, head of savoir faire at Louis Vuitton, on the LV Monogram

The design has appeared in collaborations with Takashi Murakami and Yayoi Kusama – and been used widely by men’s creative director Pharrell Williams.

15 Jul 2026 - 7:58AM

Trending in China

China Molly Tea’s US$1.5 million LV fine sparks fierce debate, customer support

Court cites ‘significant malicious intent’ in trademark ruling, noting Molly Tea ignored numerous rejected applications.

8 Jul 2026 - 6:09PM

Style Edit

Style Edit: Mythica, a Louis Vuitton journey of gems and legends in Marrakech

The high jewellery collection celebrates the modern woman’s quest for daring designs and is fronted by role models like Phoebe Dynevor, Alicia Vikander, Victoria Song and Shin Min-a.

6 Jul 2026 - 10:00AM

The Victory pendant and necklace on display at Louis Vuitton’s high jewellery presentation of Mythica in the deserts of Marrakech. Photo: Handout

China consumption

Court orders Chinese tea chain to pay Louis Vuitton US$1.5m in trademark row

Shenzhen-based Molly Tea says it plans to appeal against the ruling.

3 Jul 2026 - 4:00PM

Fame and celebrity

Meet Ewan Mitchell, who plays Prince Aemond Targaryen in House of the Dragon

Before finding himself at the centre of the Game of Thrones prequel’s shocking kiss, the actor was in Saltburn with Jacob Elordi and Barry Keoghan.

26 Jun 2026 - 6:00PM

Lionel Messi

Meet Messi’s wife Antonela Roccuzzo, an Instagram sensation in her own right

The pair met when they were kids and married in 2017 – they now have 3 sons, and she’s worked with Adidas, Alo Yoga and Dolce & Gabbana.

24 Jun 2026 - 12:35PM

Celebrity style

11 most stylish World Cup bag moments so far

Forget boring duffels – World Cup footballers have been showing off their style game, from Lamine Yamal’s Chanel to Noa Lang’s Hermès.

6 Jul 2026 - 3:09PM

Jules Koundé and Kylian Mbappé are just two footballers who have had some truly stylish bag moments this World Cup. Photos: AFP

Jewellery

Chokers are back – and the best-dressed men in Hollywood are all in

The close-fitting necklace – as seen on Pharrell Williams at the Grammys – is having a men’s jewellery moment.

17 Jun 2026 - 6:00AM

Connor Storrie wore a Tiffany & Co. choker to the Vanity Fair Oscar Party in March. Photo: Reuters

Celebrity style

How to Style like Felix of Stray Kids at Paris Fashion Week

The K-pop star nailed a rugged yet polished look in denim and everyday staples, elevated by fine jewellery.

5 Jun 2026 - 4:00AM

Architecture and design

Marcel Wanders: from knotted chairs to Moooi’s new Shanghai showroom – interview

The Dutch designer champions fun over mere functionality as he introduces the Moooi brand to China and aims to explore cultural individuality.

3 Jun 2026 - 11:00AM

Art Basel

How a 2000 Takashi Murakami exhibition led to the Labubus of today

From Tokyo’s anime aesthetic to Hong Kong’s latest art toy craze, the Superflat style has spawned a host of cultural phenomena.

3 Jun 2026 - 8:00AM

Takashi Murakami’s Flowers of Hope; the artist is the originator of the Superflat style. Photo: Phillips

Fashion

7 fashion drops to know, from footwear collabs to luxe sportswear

The season’s must-see collabs, from Balenciaga’s sport-luxe fusion to Dior’s literary Book Tote and Versace x Onitsuka Tiger’s Sakura sneaker.

22 May 2026 - 6:00AM

Fashion

Louis Vuitton’s cruise 2027 show brought a pop of colour to The Frick

Nicolas Ghesquière’s colourful show was inspired by Keith Haring and attended by celebrities including Emma Stone, Anne Hathaway and Zendaya.

21 May 2026 - 10:33AM

Architecture and design

10 hottest furniture picks from Salone del Mobile 2026 in Milan

From Dior’s Corolle lamps to Armani Casa’s Origins homage and more, here are Style’s picks of the fair’s most covetable interior design pieces.

20 May 2026 - 4:00PM

Tod’s (left) and La DoubleJ (right) were among the highlights at Salone del Mobile 2026 in Milan. Photos: Handout

Cannes Film Festival

The stand-out looks at Cannes – from Demi Moore to Daisy Edgar-Jones

Kristen Stewart sneaked trainers under her Chanel gown, Sharon Stone stunned in Miss Sohee and Garatti, and Cate Blanchett turned heads in Givenchy.

22 May 2026 - 5:20PM

Daisy Edgar-Jones wore a beautiful Balenciaga gown to the 2026 Cannes Film Festival. Photo: EPA

Fame and celebrity

Meet Josh Heuston, who plays Justin Kohl in Prime Video’s Off Campus

The Australian actor has walked the runways for Fendi, Gucci and Louis Vuitton, got his Hollywood break in Thor: Love and Thunder, and hasn’t looked back.

20 May 2026 - 11:41AM

Style Edit

Style Edit: Christie’s Hong Kong Luxury Week features a jadeite masterpiece

The week of sales coincides with the house’s 40th anniversary in the region and puts stand-out wines, handbags and watches in the spotlight.

18 May 2026 - 10:00AM

Anne Hathaway

Meet Anne Hathaway’s The Devil Wears Prada 2 press tour stylist, Erin Walsh

The actress has been rocking designer fits on the press tour with Meryl Streep and Emily Blunt – and her stylist once worked at Vogue.

9 May 2026 - 6:00AM

Stylist Erin Walsh was joined at her book launch by The Devil Wears Prada 2 star Anne Hathaway. Photo: @erinwalshstyle/Instagram

High Jewellery

Louis Vuitton unveils Mythica high jewellery collection in Marrakech

Stars including Ana de Armas, Léa Seydoux, Alicia Vikander and Shin Min-a were at the unveiling of the 110-piece line, arranged across 11 chapters.

4 May 2026 - 12:01PM

Louis Vuitton’s new high jewellery collection, Mythica, was unveiled in Marrakech last week. Photo: Handout

Style Edit

Style Edit: Stars reveal what’s in their bag for Louis Vuitton’s new campaign

Leading men like rapper Future and NBA’s LeBron James reveal the personal essentials they carry daily in their Speedy P9s, conceived of by Pharrell Williams.

20 Apr 2026 - 10:00AM

Jewellery

The rise of the ear cuff, the painless statement accessory

Hollywood stars, from Nicole Kidman to Margot Robbie and Hailey Bieber, have embraced the trend that has swept through the jewellery world.

12 Apr 2026 - 6:00AM

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