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Lingerie

Lingerie
A look at the latest on luxury lingerie by the world's top fashion designers
Zhang Rongming, a former university lecturer, transitioned from materials science to founding the high-end lingerie brand Aimer in 1993. Photo: SCMP composite/Xinhua/Douyin
Trending in China

Profile | Ex-China lecturer sets up luxury lingerie brand, makes US$770 million fortune

Zhang Rongming, who built underwear empire, admits: ‘I never paid attention to what type of lingerie my wife wore’.

Fashion

How did Kim Kardashian’s Skims become a US$5 billion brand?

Beauty

The bush is back – just look at Doja Cat, Jean Paul Gaultier and Skims

Wellness

Sizing up your bra: how a proper fit may help your overall health

Doctors and midwives agree that many women wear the wrong size bra and therefore risk injury during exercise, and discomfort or worse during maternity.

A bra that fits properly is a must. Photo: Trunk Archive
China economy

Video | Trump tariff threat shakes China’s ‘lingerie capital’

Fashion

My body, my rules, says lingerie couturier Michaela Stark

Michaela Stark’s inclusivity has been backed by Beyoncé and Victoria’s Secret, and the couturier’s body positive lingerie is challenging the fashion industry’s willingness to change

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Valentine's Day

16 best lingerie brands to heat up your Valentine’s Day

Valentine’s Day is just around the corner – whether you’re shopping for yourself or your significant other, these brands boast beautiful bras, panties, sets, slips, robes and more

https://www.instagram.com/p/C2VCXbGL99V/
Fame and celebrity

Skims does boxers: Kim Kardashian’s brand will launch a menswear collection

The US$4 billion empire is launching its first menswear collection on October 26 – so how do the body-hugging boxers and briefs look, and which male sports stars are promoting the pieces?

Fashion

Sheer’s Lisa Cheng on why you should donate your bras to women in need

Sheer’s annual Hong Kong charity bra drive is back! Founder Lisa Cheng talks about her entrepreneurial journey, finding the perfect fit – and how donating your bras helps women in need

Fame and celebrity

How Kim Kardashian’s US$4 billion Skims empire revolutionised shapewear

Launched in 2019, Kim Kardashian’s Skims quickly gained popularity and is now valued at US$4 billion ... here’s how it became the most revolutionary thing to happen to shapewear since Spanx

Kim Kardashian modelling a piece from her own brand Skims. Photo: @skims/Instagram
Fashion

Peek inside Victoria’s Secret’s first Chinese collaboration, with Rui Zhou

Victoria’s Secret appears to be banking on a new collaboration to win over the Gen Z market in China … check out its latest collection with Chinese genderfluid label Rui-Built

Victoria’s Secret x Rui-Built is the lingerie giant’s first-ever partnership in China. Photos: Handout
Millionaires and billionaires

Who is the richest Victoria’s Secret model of all time?

Victoria’s Secret’s impossibly tall, slim Angels fell from grace in 2019 as the world demanded more diverse and inclusive models – but the most famous among them still earn millions from the exposure

Fashion

‘We’re all practising BDSM on a certain level,’ racy lingerie designer says

Taiwanese designer Bei Kuo’s sexy, edgy lingerie – bralettes, briefs, thongs, bodysuits – with touches of BDSM and punk celebrate an overt sexuality and are for almost anyone, she says.

Fashion

‘A dream come true’ for Victoria’s Secret model with Down’s syndrome

Puerto Rican model Sofia Jirau’s ‘big secret’ is out – she is the first Victoria’s Secret model with Down’s syndrome, she tells her followers on social media.

Model Sofia Jirau posted this picture of herself on Instagram wearing a bra from the Victoria’s Secret Love Cloud Collection. She is the brand’s first model with Down’s syndrome. Photo: Instagram
Fashion

How Cami Téllez started inclusive Parade to take on Victoria’s Secret

Victoria’s Secret, with its supermodels wearing sexy lingerie, left Cami Téllez feeling inadequate, so she started Parade, a brand selling underwear for all shapes and sizes.

Set up to take on Victoria’s Secret, Parade sells underwear for all shapes and sizes.
Fashion

The bralette revolution is here, and it’s a rejection of perfection

With stars such as Gillian Anderson publicly rejecting bra wearing post-Covid-19, experts share tips on how to rock the bralette look out on the streets.

Fashion

Kim Kardashian’s Skims at Tokyo 2020 – shapewear fashion is on the rise

Shapewear is a hot commodity in fashion, from brands favoured by Gen Z that are making more body-positive clothes to Kim Kardashian’s Skims, which is dressing the US Olympic team in Tokyo.

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Fashion

Meet 14 models for Victoria’s Secret, from the Angels to the new VS Collective

First came Heidi Klum, Adriana Lima and Tyra Banks, but now the lingerie brand has retired its Angels to make way for VS Collective – so who are they, and are they really more diverse?

Legendary Victoria’s Secret Angels, from left, Adriana Lima, Alessandra Ambrosio, Gisele Bundchen, Tyra Banks and Heidi Klum – now to be replaced by a far more diverse set of brand ambassadors. Photo: WireImage

Video | China’s ‘lingerie capital’

Fashion

Comfort first, sex appeal second: how pandemic spurred new trend in bras

Cleavage is out and comfort is in for bras and bralettes, a trend accelerated by coronavirus lockdowns when women stopped dressing to please men and some ditched their brassieres altogether.

Fashion

Indian lingerie model, 52, hopes to inspire inclusivity

Geeta J, a 52-year-old Indian lingerie model, says she wants innerwear companies in India to be more inclusive and avoid featuring only younger women in their promotion drives.

Geeta J, a 52-year-old Indian lingerie model, gets ready for a lingerie photoshoot in Mumbai, India. Photo: Reuters
Fashion

The end of sexy lingerie? Even the French are changing priorities

Titillation is taking second place to comfort and practicality as the global lingerie industry no longer treats expensive underwear primarily as a weapon of seduction.

A model wears an item of lingerie by Simone Perele at the company’s headquarters in Clichy, France, on February 26, 2021. Photo: AFP
Fame and celebrity

Did Bella Hadid really just diss Victoria’s Secret?

Bella Hadid appeared to take a subtle dig at the underwear giant, saying the ‘first time’ she felt sexy in lingerie was modelling for Rihanna’s Savage X Fenty

Fashion

Victoria’s Secret featuring a plus-size model may mark a new milestone

Ali Tate believes she will be the first US size 14 model to appear for Victoria’s Secret, as the brand struggles to compete with more body-inclusive rivals chipping away at its market share

Fashion

What’s sexy in China? Lingerie buyers spurn Victoria’s Secret for local brands

Even as US lingerie giant grows in China, women in leading cities such as Shanghai are rejecting its branding and buying more feminine Chinese styles; sophisticated younger customers have a different idea of what’s sexy, store boss says.

Atelier Intimo is among the Chinese lingerie brands sold at Xinlelu, a multibrand lingerie store in Shanghai. Its owner, Yilei Wu, says: “The most important thing for foreign brands that come to China is to understand Chinese ideas of ‘sexiness’.”
Fashion

5 most memorable Victoria’s Secret Fashion Show moments

Annual show, which attracted millions of television viewers and featured models such as Heidi Klum dressed in lingerie and sleepware, has been cancelled this year

videocam
Models of the Victoria's Secret Fashion Show at the Mercedes-Benz Arena in Shanghai, China in 2017. Photo: AP
Fashion

Victoria’s Secret hires first transgender model after fashion show outrage

Brand came under fire last year after marketing officer Ed Razek said its annual show would never include trans women because ‘it is a fantasy’.

Fashion

Is it the end of the Victoria’s Secret fashion show?

The Victoria’s Secret ‘angels’, wearing the brand’s lingerie, may never take to the catwalk again, according to model Shanina Shaik

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