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Kweichow Moutai

Baijiu is a liquor (the word means white liquor) distilled in China that is sought after for official banquets and for gifts. Kweichow Moutai is probably the best known baijiu. Sales of the potent white spirit have risen in recent years, powered by a boom in the luxury market in China.

last updated:

24 August, 2024

A bottle of Maotai in Beijing. Photo: SCMP/Simon Song

China stock market

Kweichow Moutai to launch stock buyback plan amid weak spending in China

Kweichow Moutai will launch its first-ever stock repurchase plan, as it seeks to prop up its shares amid tepid spending on the mainland.

23 Sep 2024 - 7:51PM

China stock market

Why China’s 220 million retail investors are shying away from the stock market

24 Aug 2024 - 11:10AM

China stock market

UBS downgrades Kweichow Moutai, others in sobering comedown for China distillers

30 Jul 2024 - 3:43PM

Food and Drinks

Makers of baijiu, fiery Chinese spirit, refine it for Western palates

Producers of China’s favourite spirit, baijiu, are looking at cracking overseas markets by using influencers and social media advertising, tweaking its flavour and trying it out in cocktails.

30 Jun 2024 - 9:37PM

A cocktail containing baijiu sold at Manhatta in New York. Makers of China’s favourite spirit are looking at cracking overseas markets, using influencers and social media advertising, tweaking its flavour and trying it out in cocktails. Photo: Reuters

China stock market

Dampened spirits: Kweichow Moutai’s liquor prices hit by weak consumer spending

The average wholesale price of Flying Fairy, the flagship product of Kweichow Moutai, has fallen 8 per cent in the past two months to below US$330 per bottle.

14 Jun 2024 - 6:00PMvideocam

China economy

China’s top 100 storied brands fall in value as weak economy dents demand

The Hurun Report found that the intangible assets of the mainland’s 100 biggest indigenous brands with at least 60 years of history were valued at a combined 9.43 trillion yuan (US$1.32 trillion) in 2023, compared to 9.87 trillion yuan the previous year.

23 Dec 2023 - 12:30PMvideocam

China stock market

MSCI China A-share gauge adds technology stocks, removes industrials

The index compiler will add 10 stocks and remove 45 as it reflects China’s drive towards technology self-reliance.

15 Nov 2023 - 3:20PM

People pass beneath a large screen showing the latest stock exchange and economy data in Shanghai on October 20, 2023. Photo: EPA-EFE

China stock market

Kweichow Moutai’s sell-off augurs a rebound for China’s stock market: analysts

The latest sell-off in Chinese bellwether stock, Kweichow Moutai, is being interpreted by analysts as a harbinger of a market bottom after shares in the liquor giant posted their biggest decline in almost a year.

22 Oct 2023 - 12:30PM

Chinese culture

Opinion | Mao-tai latte shows how to keep Chinese culture modern and relevant

Rather than just Kweichow Moutai’s latest sales gimmick, the Mao-tai-infused coffee could be the start of a cultural renewal that China badly needs. A cultural renewal can help increase China’s appeal to both its own people and the outside world, and this must start from within.

9 Sep 2023 - 8:15AMvideocam

China stock market

China’s biggest fund manager sticks to behemoths despite poor second quarter

Zhang Kun, China’s biggest fund manager, has latched onto the country’s biggest companies and is betting that their moating advantage will deliver sustainable returns over time as the economy recovers.

20 Jul 2023 - 6:36PM

The Tencent headquarters in Shenzhen. The firm’s stock slumped by 14 per cent in the second quarter. Photo: Bloomberg

China stock market

Chinese mutual funds buy US$351 million of own products in show of confidence

Chinese mutual fund operators have been investing in their own products on bets the dip-buying strategy will help them to ride out the uncertainty prevailing on the stock markets.

14 Jul 2023 - 4:38PM

A large screen displays stock figures in Shanghai’s Lujiazui financial district. Photo: Bloomberg

China stock market

Kweichow Moutai owners eye new highs for shares after hefty buy-backs

The controlling shareholders of Kweichow Moutai, have spent 1.75 billion yuan (US$242.2 million) on share buy-backs which they say reflected confidence in the company’s growth outlook and investment value even as analysts predict a hefty upside for the shares.

28 Jun 2023 - 4:13PM

IPO

Baijiu distiller eyes up to US$811 million in biggest Hong Kong IPO of year

ZJLD Group on Monday started selling up to 490.7 million shares at a price range of HK$10.78 to HK$12.98, giving international investors additional access to a growing market amid China’s consumption recovery.

17 Apr 2023 - 8:04PMvideocam

IPO

Chinese liquor maker ZJLD set to launch US$900 million IPO soon: sources

ZJLD Group’s IPO would be the largest in Hong Kong since electric-vehicle battery maker CALB’s US$1.3 billion listing in October. Only US$860 million has been raised in the city so far this year.

12 Apr 2023 - 4:49PM

Fundraising on the Hong Kong stock exchange has slowed down markedly so far this year. Photo: EPA-EFE

Stocks

Hurun says Kweichow Moutai China’s most valuable brand for fifth straight year

Chairman Mao’s favourite tipple led China’s top brands in 2022, as consumer firms outperformed technology giants and social-media platforms during a volatile year, according to the latest Hurun brand rankings.

3 Apr 2023 - 4:30PMvideocam

China stock market

China’s biggest fund manager bets on Tencent, liquor distillers, dairy producer

Zhang Kun, who manages the US$8.3 billion E Fund Blue Chip Selected Mixed Fund, had Tencent, Kweichow Moutai and Yili among his top 10 holdings as of the end of 2022.

31 Mar 2023 - 3:05PM

China stock market

World’s largest phone network challenges distiller as China’s most valued stock

China Mobile’s market capitalisation is 2.1 trillion yuan (US$304.8 billion), second only to Kweichow Moutai’s 2.2 trillion yuan, as traders bet the mobile-network operator will benefit from Beijing’s plan to digitise the economy.

15 Mar 2023 - 6:09PM

China stock market

Chinese consumer stocks surge as eased Covid curbs release pent-up demand

Consumer companies have led a rally in China’s stocks since the easing of Covid-19 restrictions released pent-up demand, even as major cities experience a spike in infections.

14 Dec 2022 - 4:43PMvideocam

Consumer stocks have benefited the most from China’s exit from its harsh zero-Covid policy because of pent-up demand. Photo: Reuters

MOUTAI’S ‘FIREWATER’ ICE CREAM

5 Sep 2022 - 12:42PM

China stock market

China’s retail traders seek ‘demon stocks’ as CATL, market leaders fumble

Like AMTD Digital’s incredible stock surge in New York, China’s army of retail investors covet so-called ‘demon stocks’ that can produce similar feat in onshore markets.

9 Aug 2022 - 1:25PM

Animals

Fringe-worthy lion, Mao-tai ice cream and square-dancing tool

In this week’s Quirky China, a lion goes viral for his fabulous fringe, Mao-tai wants to launch an ice cream product and a police officer designs a box to dampen square-dancing noise

31 May 2022 - 9:00AM

A male lion has delighted the internet for his ‘fringe’ haircut. Photo: SCMP composite

Shanghai

Explainer | What makes Shanghai the most important city for China’s economy?

The mainland’s commercial and financial hub accounts for an outsize portion of national GDP and plays home to the country’s biggest companies and busiest port.

31 May 2022 - 1:06PMvideocam

A cargo ship sails on the Huangpu River in Shanghai on May 9, 2022 Photo: EPA-EFE

A-shares

Top Chinese liquor maker reaches out to customers directly with app

Kweichow Moutai is launching its own online sales platform as the Chinese liquor maker seeks to overhaul its marketing network

29 Mar 2022 - 10:21PM

Chinese alcohol

1959 bottle of Mao-tai could fetch US$250,000 at Christie’s auction

A scarce bottle of 1959 Mao-tai is valued at upwards of US$250,000 at a Christie’s auction that features 100 lots of the expensive baijiu.

7 Jan 2022 - 1:06PM

Wine and Spirits

Will the rest of the world drink more Chinese baijiu in 2022?

China’s national drink surged in popularity during the pandemic and brands both big and small – from Kweichow Mao-tai to Ming River – are riding the spirit’s rising tide at home and aboard

30 Dec 2021 - 1:32PM

Bottles of Kweichow Moutai, at the factory in Moutai, Guizhou province where much of China’s national drink, baijiu, is distilled for markets at home – and increasingly – abroad. Photo: Zigor Aldama

Corruption in China

Ex-chairman of luxury liquor firm sentenced to life in prison for bribery

Yuan Renguo accepted over US$17 million in bribes and was given a ‘light’ sentence for confessing and volunteering information, court says.

24 Sep 2021 - 11:01PMvideocam

Yuan Renguo, former chairman of Kweichow Moutai Group, has been jailed for life. Photo: Xinhua

Ping An Insurance

Ping An rises in Top 100 most-admired global companies as Apple, Nike slip

Ping An Insurance joined the list of top 10 most admired companies for the first time in a ranking based on public perception. Dutch semiconductor equipment maker ASML knocked Apple off its perch.

6 Sep 2021 - 11:44PMvideocam

A-shares

No shelter for traders amid rumours China’s regulators are eyeing baijiu firms

Kweichow Moutai, the stock with the biggest weighting on the Shanghai Composite Index, tumbled 4.4 per cent to 1,552.24 yuan on Friday, while rival Wuliangye Yibin, the most valuable stock on a gauge tracking the sector on the Shenzhen exchange, sank 7.3 per cent to 206.38 yuan.

20 Aug 2021 - 4:36PM

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