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Kweichow Moutai
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Kweichow Moutai

Kweichow Moutai
Kweichow Moutai
Baijiu is a liquor (the word means white liquor) distilled in China that is sought after for official banquets and for gifts. Kweichow Moutai is probably the best known baijiu. Sales of the potent white spirit have risen in recent years, powered by a boom in the luxury market in China.
Large screens display stock market and economic data in Shanghai last month. Photo: EPA
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Zeng Congqin is suspected of serious violations of party discipline and law Photo: Handout
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Illustration: Brian Wang
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Bartender Allen Zhang places a slice of dried pear on a cocktail named “Beijing Beijing” made with the fiery Chinese baijiu spirit at a bar in Beijing, China, on June 13, 2025. The popular Chinese spirit baijiu is getting rebranded to improve lagging sales. Photo: AP
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Labubu figures and stickers are seen at a Pop Mart shop in Beijing on June 12, 2025. Photo: AFP
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The Jiangji Distillery is a brewing base for Chinese liquor, located in Baisha town, Chongqing. Photo: Handout
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A bottle of Maotai in Beijing. Photo: SCMP/Simon Song
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Illustration by Brian Wang
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UBS downgrades Kweichow Moutai, others in sobering comedown for China distillers

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Makers of baijiu, fiery Chinese spirit, refine it for Western palates

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