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K-pop idols

K-pop idols
The Korean wave - or hallyu - has swept over the world. South Korea’s K-pop idols are now among the biggest celebrities in the world, with standout stars including BTS members Jungkook and Jimin, and Blackpink’s Lisa and Jennie
The Future of Marketing in Asia

Sports marketing ditches billboards for culture

From NBA x K-pop collaborations to interactive experiences, brands are moving past simple sponsorships to embed themselves in sports culture.

Chinese, Japanese fans fuel surge in Singapore hotel rates for BTS shows

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Oreo and BTS launch purple cookies in new K-pop collaboration

Oreo spent two years developing the BTS cookies, which have centres that taste like hotteok, a popular Korean street food pancake.

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‘She was just a human’: the world forgot K-pop’s suicides. These fans never did

Years after three high-profile K-pop suicides shook South Korea’s idol machine, the grief – and guilt – remains.

Tearful K-pop fans gather to mourn their idol at a hospital in Seoul in 2017. Photo: AFP
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