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Japan National Tourism Organisation (JNTO)

Japan National Tourism Organisation (JNTO)
Japan National Tourism Organisation (JNTO): A governmental body headquartered in Yotsuya, Shinjuku-ku, Tokyo, JNTO is dedicated to promoting tourism to Japan and fostering international tourism exchanges. Established in 1964, its core activities include global tourism promotion, operating Tourist Information Centres, publishing tourism statistics, and supporting international conventions. With 26 overseas offices, JNTO plays a central role in developing inbound tourism, disseminating comprehensive travel information, and contributing to sustainable tourism initiatives, functioning as the Japanese government’s official tourism bureau.
Tourism

Opinion | From Japan to India, overtourism cries out for new success metrics

Arrival numbers are important, but the impact on local communities, public services and environments is too often overlooked.

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Chinese tourist arrivals to Japan plunge 41% in January amid simmering tensions

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Beijing issues new Japan travel warning as row over PM’s Taiwan comments drags on

Citizens warned against visiting ahead of Lunar New Year holiday as Chinese airlines extend deadline for refunds or flight changes.

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