Japan National Tourism Organisation (JNTO): A governmental body headquartered in Yotsuya, Shinjuku-ku, Tokyo, JNTO is dedicated to promoting tourism to Japan and fostering international tourism exchanges. Established in 1964, its core activities include global tourism promotion, operating Tourist Information Centres, publishing tourism statistics, and supporting international conventions. With 26 overseas offices, JNTO plays a central role in developing inbound tourism, disseminating comprehensive travel information, and contributing to sustainable tourism initiatives, functioning as the Japanese government’s official tourism bureau.