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Hybe

Hybe
Hybe is a South Korean multinational entertainment lifestyle platform company, headquartered in Seoul. Established in 2005 as Big Hit Entertainment, it rebranded in 2021. Its core services include music production, artist management, publishing and operating the global fan engagement platform Weverse. Targeting a worldwide audience, Hybe is renowned for managing K-pop group BTS and is a "Big Four" K-pop agency. Its strategic focus is boundless global expansion, employing a "Multi-home, Multi-genre" approach across its international operations, innovating via music, platform and technology.
Members of South Korean K-pop band BTS perform during their “Arirang” tour in New Jersey on August 1. Photo: AFP
BTS perform onstage during the 2022 Grammy Awards in Las Vegas. Photo: AFP
A fan poses with cardboard cut-outs of BTS stars outside a concert venue in Mexico City, Mexico, on May 7. Photo: Reuters
BTS idols perform during the football World Cup final match between Spain and Argentina at the New York/New Jersey Stadium in East Rutherford on July 19. Photo: AFP
BTS stars present an award during the American Music Awards in Las Vegas on May 25. Photo: AFP
South Korea

Does K-pop need the Grammys? BTS’ boycott reignites debate

BTS’ decision has forced Asian pop artists to weigh Grammy recognition against the risk of being boxed in.

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South Korea

The underdog girl group putting the ‘K’ back in K-pop

K-pop, Mandopop, other Asian pop

Le Sserafim are facing their fears with new album Pureflow Pt.1

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South Korea

South Korean police seek arrest warrant for Hybe’s Bang after travel request

The US embassy in Seoul reportedly asked authorities to allow Bang to travel while under investigation for fraudulent stock trading.

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Hybe chairman Bang Si-hyuk answers reporters’ question upon his arrival at the Seoul Metropolitan Police Agency on September 15, 2025. Photo: Newsis/AP
K-pop, Mandopop, other Asian pop

K-pop stars BTS are back, with a new album and a Netflix documentary

BTS are back after a nearly four-year gap. Netflix documentary BTS: The Return explores the making of their latest album, Arirang.

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Asia travel

Visiting South Korea? 10 BTS pilgrimage spots every Army should visit

Explore iconic landmarks throughout the K-pop band’s history, from the current Hybe headquarters to their trainee-era haunts.

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Seoul

Video | Low BTS concert turnout causes slide in agency shares

The heavily secured Gwanghwamun Square performance drew 104,000 fans – less than half the turnout police expected.

BTS fans watch the comeback concert of K-pop boy group BTS on screens at the venue in Seoul on March 21, 2026. South Korean megastars BTS reunited on March 21 for their first show in nearly four years, blowing away enormous crowds in Seoul for a K-pop extravaganza livestreamed to millions more worldwide. (Photo by Jung Yeon-je / AFP)
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BTS

Are you ready, Army? Free BTS concert to mark a K-pop comeback like no other

BTS’ return to the stage is set to redefine global music, with a free comeback performance, album drop and a massive world tour to come.

K-drama news

Profile | Who is Seo In-guk, star of Netflix K-drama Boyfriend on Demand?

From his musical beginnings to his breakout role in Reply 1997 to his turn in Boyfriend on Demand, Seo In-guk stands out for his versatility.

Fame and celebrity

Meet Manon Bannerman, whose hiatus from Katseye has fans worried

The Swiss-born singer, who beat 20 other reality show contestants for a place in Hybe x Geffen’s global girl group, says she’s been unfairly targeted online.

Manon Bannerman of girl group Katseye is officially on hiatus, but that may not be the whole story. Photo: @meretmanon/Instagram
Singapore

Set-jetting to Singapore: how K-pop is driving new tourism push

Ticket sales for K-pop events in Singapore increased by about 250 per cent between 2022 and 2024.

Singapore dance group Roxo Crew specialises in K-pop covers. Photo: Roxo Crew
Fame and celebrity

Q&A | What’s next for Katseye after their Beautiful Chaos Tour?

In just a year, Megan Skiendiel, Daniela Avanzini, Sophia Laforteza, Lara Raj, Manon Bannerman and Yoonchae went from trainees to global pop stars.

South Korea

‘It’s all in English now’: South Koreans fall out of love with K-pop

Long-time listeners say the genre has lost its identity, with English lyrics and shorter tracks alienating the local fan base.

South Korea

‘Erase the couple tattoo’: BTS’ Jungkook faces fan fury over dating rumours

Fans parked a protest truck outside the band’s management company’s office in Seoul, demanding clarity from the K-pop star.

Singer Jungkook of BTS performs in New York City in 2023. Photo: Reuters
Music

‘Aliens are watching our Gap campaign!’: Katseye on viral ad, Gnarly and more

Katseye reflect on a whirlwind year since their debut, from their coming together on a Netflix show to their current viral fame with Gap.

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Girl group Katseye reflect on a whirlwind year since their debut and where they see their next steps taking them. Photo: AP
Fame and celebrity

Meet Katseye’s Lara Raj, the LGBT star in an inspiring new Gap ad

Before she was catapulted to international fame with her girl group, she starred in a campaign with Michelle Obama.

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Singapore

Singapore’s next K-pop idols get grooving in first Southeast Asian academy

SM Entertainment, the company behind Girls’ Generation and Exo, plans to use the academy as a ‘scouting ground’ for regional talent.

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South Korea

What ‘7-year curse’? BTS, Blackpink and the future of K-pop

As the K-pop powerhouses return to centre stage, they set a daunting new benchmark for those who would follow in their footsteps.

Blackpink members (from left) Jisoo, Lisa, Jennie, and Rose perform at Coachella in 2023. Photo: Getty Images for Coachella
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