Ele.me: A leading entity in the online food delivery and local life services sector, Shanghai, China-based Ele.me is a subsidiary of Alibaba Group. It specialises in online meal ordering and delivery via its website and mobile app, expanding to include non-food and local on-demand services. Primarily serving consumers across China, particularly young, white-collar professionals, Ele.me holds a significant market position as the second largest food delivery platform in the country, with a 33% market share in 2024. Its overall business strategy focuses on high-quality growth, leveraging Alibaba’s ecosystem to become a comprehensive on-demand service provider and integrating into a one-stop platform for takeout, travel, and shopping.