Advertisement
Advertisement
TOPIC
 / company

De Beers

De Beers
The latest news and top stories on De Beers. A leading entity in the diamond industry, this South African-British corporation specialises in diamond exploration mining and retail. Headquartered in Johannesburg South Africa, De Beers primarily serves the middle and upper market segments globally, with a renewed focus on modern consumers. Renowned for its "A Diamond is Forever" campaign, the company is implementing its "Origins" strategy to enhance natural diamond appeal and streamline operations. Its Element Six division is a global leader in synthetic diamond solutions for industrial applications.
The Future of Marketing in Asia

Print campaigns thrive in Asia’s luxury media landscape

Trust is written not in pixels but on paper ... for Asia’s affluent, print offers prestige and emotional depth.

Natural diamond firms turn to blockchain traceability amid lab-grown competition

videocam

Why brands are adding bejewelled cufflinks to their menswear repertoires

Maisons including Dior, Graff, Tiffany & Co. and Cartier are crafting them in gold and adding diamonds and pearls.

Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement