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De Beers

De Beers
The latest news and top stories on De Beers. A leading entity in the diamond industry, this South African-British corporation specialises in diamond exploration mining and retail. Headquartered in Johannesburg South Africa, De Beers primarily serves the middle and upper market segments globally, with a renewed focus on modern consumers. Renowned for its "A Diamond is Forever" campaign, the company is implementing its "Origins" strategy to enhance natural diamond appeal and streamline operations. Its Element Six division is a global leader in synthetic diamond solutions for industrial applications.
Jewellery

Why brands are adding bejewelled cufflinks to their menswear repertoires

Maisons including Dior, Graff, Tiffany & Co. and Cartier are crafting them in gold and adding diamonds and pearls.

Explainer | Desert diamonds: what are they and who is wearing them?

Hong Kong police investigate alleged HK$3.88 million diamond theft

Police say they were alerted at 3pm on Thursday that a gem had vanished from a company safe on Sung On Street.

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