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De Beers

De Beers
The latest news and top stories on De Beers. A leading entity in the diamond industry, this South African-British corporation specialises in diamond exploration mining and retail. Headquartered in Johannesburg South Africa, De Beers primarily serves the middle and upper market segments globally, with a renewed focus on modern consumers. Renowned for its "A Diamond is Forever" campaign, the company is implementing its "Origins" strategy to enhance natural diamond appeal and streamline operations. Its Element Six division is a global leader in synthetic diamond solutions for industrial applications.
Style Edit

Style Edit: De Beers Group redefines luxury with warm-hued Desert diamonds

Music stars such as Taylor Swift, Bad Bunny, Rihanna and Doja Cat have all been spotted wearing warm-coloured diamonds.

De Beers Group unveils its Desert diamonds campaign in Shanghai

Are diamonds over? Chinese gem lab cashes in as world embraces artificial stones

Lab-grown diamond maker Power Diamond sees profits triple as De Beers warns of ‘protracted’ challenges in natural stone market.

Natural diamond firms turn to blockchain traceability amid lab-grown competition

The Gemological Institute of America is set to acquire a stake in Tracr, which has developed a blockchain platform to trace diamond origin.

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