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De Beers

De Beers
The latest news and top stories on De Beers. A leading entity in the diamond industry, this South African-British corporation specialises in diamond exploration mining and retail. Headquartered in Johannesburg South Africa, De Beers primarily serves the middle and upper market segments globally, with a renewed focus on modern consumers. Renowned for its "A Diamond is Forever" campaign, the company is implementing its "Origins" strategy to enhance natural diamond appeal and streamline operations. Its Element Six division is a global leader in synthetic diamond solutions for industrial applications.
Jewellery

Explainer | Desert diamonds: what are they and who is wearing them?

These earthy warm-toned gemstones are appearing on everyone from Kim Kardashian to Emily Blunt to Doja Cat.

Luxury jewellery designers are embracing spirituality and mindfulness

The rise of rough, uncut gemstones, feted for their raw beauty

De Beers’ Talisman collection and designers Massimo Izzo, Ruth Tomlinson and SunChin are all celebrating rough stones.

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