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De Beers

De Beers
The latest news and top stories on De Beers. A leading entity in the diamond industry, this South African-British corporation specialises in diamond exploration mining and retail. Headquartered in Johannesburg South Africa, De Beers primarily serves the middle and upper market segments globally, with a renewed focus on modern consumers. Renowned for its "A Diamond is Forever" campaign, the company is implementing its "Origins" strategy to enhance natural diamond appeal and streamline operations. Its Element Six division is a global leader in synthetic diamond solutions for industrial applications.
Jewellery

Luxury jewellery designers are embracing spirituality and mindfulness

Local brands fuse traditional Chinese motifs with a modern aesthetic, while Boucheron takes inspiration from Japanese art and philosophy.

Hong Kong police investigate alleged HK$3.88 million diamond theft

Style Edit: De Beers doubles down on natural diamonds

Lightbox, De Beers’ lab-grown jewellery brand, will close, as the Gemological Institute of America will no longer use 4Cs grading for artificial stones.

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