China's State Administration for Market Regulation
China's State Administration for Market Regulation
The latest news and top stories on China’s State Administration for Market Regulation. A prominent Beijing-based governmental body, China’s State Administration for Market Regulation (SAMR) is a ministerial-level agency under the State Council. Established in 2018, its primary mission is comprehensive market supervision and management. SAMR’s main areas of activity include antitrust enforcement, market entity registration, product quality and safety regulation and overseeing standards testing certification. It plays a crucial role in maintaining market order, promoting fair competition and ensuring consumer protection across various sectors, including e-commerce and emerging industries like new energy vehicles.