Apple
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Apple

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Apple
Apple
Apple designs and sells consumer electronics and personal computers, and also operates retail stores and streaming service Apple TV+. It is one of the world’s biggest companies and the second-largest mobile phone-maker after Samsung.
Chairman / President
Arthur D. Levinson
CEO / Managing Director
Tim Cook
Tim Cook
CFO / Finance Director
Luca Maestri
Industry
Computer hardware. Computer software. Consumer electronics. Digital distribution
Website
apple.com
Headquarters address
Apple Campus, Cupertino, California, U.S.
Stock Code
NASDAQ: AAPL
Year founded
1976
last updated:
27 August, 2024
The Apple iPhone 16 Pro Max can record videos at 4K/120fps. Photo: Ben Sin
Year in Review

Gadget stories you read most in 2024, about the iPhone 16 Pro Max and more

We look back at our 5 most-read gadgets stories of 2024, from one about a world-first handheld device for ear surgery to an iPhone 16 review.

Indonesia

What Apple’s US$1 billion investment pledge means for Indonesia’s tech sector

Tencent

Tencent and smartphone maker Honor team up on AI while Apple lags behind

Baidu

Apple in talks with Tencent, ByteDance to launch AI in China, report says

The iPhone maker is reportedly in early talks with the tech giants to launch Apple Intelligence on the mainland after talks stalled with Baidu.

Apple has faced challenges in launching Apple Intelligence on its iPhones in mainland China owing to the country’s strict regulation of the technology. Photo: AP
Mobile gaming

New Pokémon mobile game downloaded over 60 million times in 6 weeks

Pokémon Trading Card Game Pocket ranks second among mobile games measured by their first-month revenue, surpassed only by 2016’s Pokémon Go.

Technology

Opinion | From TikTok to Apple, companies must tread carefully amid digital nationalism

Restrictive policies could hinder innovation, limit consumer choice and fragment the global digital economy.

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Smartphones

Apple nears switch to in-house Bluetooth, Wi-fi chips for iPhone

The chip, code-named Proxima, has been in development for several years and is now slated to go into the first products in 2025.

An iPhone display seen inside India’s first Apple retail store in Mumbai on April 17, 2023. Photo: Reuters
Christmas

Christmas 2024 gift guide: level up your man’s accessories game

With a jacket from Italian tailor Rubinacci, Purdey trousers and a Montblanc pen, any man will look and feel like a million dollars.

Artificial intelligence

Apple continues AI roll-out to iPhones with customised emojis

The iPhone’s upgraded operating system, iOS 18.2, extends Apple’s expansion into AI as it chases Samsung and Google.

Smartphones

Huawei premium smartphone shipments surge, as Apple leads segment in China

Mainland shipments of Huawei’s premium-priced smartphones – handsets that cost more than US$600 – rose 34 per cent in the third quarter.

Apple and Huawei are the two-biggest vendors in China’s high-end smartphone segment. Photo: Shutterstock
Amazon

Amazon challenges Nvidia with new AI chips, to be used by Apple

Amazon says it is able to connect a greater number of chips together than Nvidia, helping customers save cost.

Amazon Web Services has introduced its new AI servers, competing against Nvidia and AMD. Photo: Reuters
Fashion

4 AirPod cases that blend style and function, from Hermès to Loewe and Fendi

Stow away your AirPods in these stylish cocoons that feature sleek loops and eye-catching charms, and offer both protection and a touch of luxury.

Good Schools Guide

Adding AI, robots, drones and other ed-tech to the classroom

Canadian International School – an Apple Distinguished School – and Dalton School Hong Kong show the benefits of a positive approach to technology.

Huawei

Huawei has global ambitions for ‘pure blood’ OS, but challenges abound

The Chinese tech giant says all of its new devices in 2025 will be equipped with HarmonyOS Next, its home-grown Android rival.

A Huawei store at the Wangfujing shopping area in Beijing. Photo: AFP
Indonesia

Indonesia rejects Apple’s US$100 million investment offer to lift iPhone ban

Industry minister says proposal did not meet ‘principles of fairness’, in contrast to other bigger investments in neighbouring countries.

Indonesia has banned the sale of Apple’s iPhone 16. Photo: Reuters
US-China relations

My Take | Apple, Tesla and Starbucks to face testing time in China under second Trump administration

These cosy relationships may be challenged during the second Trump term due to changing market conditions and deteriorating US-China ties.

Huawei

Huawei aims for 100,000 apps on HarmonyOS Next as it gears up for Mate 70 launch

HarmonyOS Next, currently under a public beta period, had over 15,000 native apps and services as of October 22.

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AI: Companies

Apple’s Cook makes third trip to China in 2024 amid iPhone slump

The CEO lauded the importance of Apple’s Chinese partners at the International Supply Chain Expo in Beijing.

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Tim Cook, seen in this file photo, has taken his third public trip to China this year. Photo: AFP
SCMP Highlights

Recap | China rushes to stockpile US microchips, world-beating supercomputer: 5 tech war stories

Explore five latest stories on the continuing US-China tech showdown, from a scramble to stockpile chips ahead of Trump sanctions to semiconductor firms in Washington’s crosshairs.

SCMP Highlights

Recap | AI fiasco over fake Japan attractions, ChatGPT drives new K-dramas: 6 latest AI stories

From Fukuoka’s tourism mishap to Apple’s Siri upgrade, discover how artificial intelligence is impacting our lives in this AI round-up.

Smartphones

Oppo brings back premium Find X smartphones to global markets

The Chinese Android handset maker is making a renewed push in the premium segment in Southeast Asia and western Europe.

Oppo’s Find X8 and Find X8 Pro smartphones feature the latest artificial-intelligence functions. Photo: SCMP
Artificial intelligence

Apple readies more conversational Siri in bid to catch up in AI

The company debuted its much-ballyhooed Apple Intelligence platform last month, but it still lacks many features offered by other tech giants.

The Apple logo is seen in this illustration photo taken August 22, 2022. Photo: Reuters
Smartphones

Apple’s iPhone sales fall during China’s Singles’ Day shopping festival: report

The event’s two-week sales period saw ‘a double-digit, year-on-year decline’ in iPhone sales amid stiff competition from Chinese rivals.

Google

US regulators call for breakup of Google and Chrome in monopoly punishment

The proposed breakup was floated in a 23-page document filed late Wednesday by the US Department of Justice.

SCMP Highlights

Recap | Shanghai court says crypto ownership legal, Hong Kong food-delivery drones: 5 tech stories

Explore China’s tech landscape, from crypto ownership to AI-driven stock investments, in our latest stories from the world of technological innovation.

Amid a record-setting bitcoin price surge, a Shanghai court has released an opinion stating that the personal ownership of cryptocurrencies is not against Chinese law. Photo: Reuters
Tim Cook

Apple reveals App Store revenue share in China as Huawei rivalry grows

The US giant says most of its App Store revenues in China are paid to developers and companies.

People line up outside an Apple store in Beijing as the iPhone 16 goes on sale in September. Photo: Reuters
India

Taiwan’s Pegatron sells majority stake in India iPhone plant to Tata

As Apple diversifies its supply chain beyond China, India is set to produce up to 25 per cent of the iPhones shipped this year.

US presidential election 2024

Opinion | Trump’s return as president marks the end of American exceptionalism

Trump’s second term will mark a turn in US foreign policy towards a transactional approach and hasten the start of a multipolar world order.

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