Huawei cuts Pura X prices as Samsung and Apple foldables loom
Huawei has cut prices on its widescreen Pura X by as much as 800 yuan, as foldables face fresh pressure from Samsung and Apple launches
Huawei Technologies cut prices on its widescreen, flip-style Pura X handset over the weekend, as the foldable smartphone market braced for a new wave of high-profile launches from rivals Samsung and Apple.
The vertically folding model now starts at 6,899 yuan.
The Pura X stands apart from Huawei’s other foldables for its wider 6.3-inch display and 16:10 aspect ratio – closer to a small tablet than a typical phone. It was also Huawei’s first foldable to run HarmonyOS Next, the company’s home-grown operating system that is not compatible with Android.
The markdown came as Huawei sought to shore up its position ahead of intensifying competition. Samsung and Apple were both widely expected to be preparing foldables with similarly broad screens – around a 4:3 aspect ratio – according to South Korean outlet ETnews and supply-chain tipsters.
Huawei, which was among the first to push beyond standard foldables with trifold and widescreen designs, dominated China’s foldable market with nearly 70 per cent share in the third quarter, according to IDC data released last month.
