Apple, smartphone peers lose ground in China market amid Huawei comeback
Shipments by overseas handset makers in China plunged 47.3 per cent year on year in November, according to a state-run agency
The market share of foreign smartphone brands in China, mainly Apple, has plunged by nearly half from a year ago, according to government data, as the iPhone maker navigates increased competition from domestic vendors including Huawei Technologies.
Overseas handset makers shipped 3.04 million units in China in November, a 47.3 per cent decrease from 5.77 million in November 2023, according to a report published on Friday by the state-run China Academy of Information and Communications Technology (CAICT).
Total smartphone shipments from overseas vendors from January to November last year were 42 million, a 22 per cent year-on-year drop, CAICT data showed.
CAICT did not name any specific brands. iPhones make up the bulk of foreign smartphones sold in China.
The report highlights the growing challenges Apple faces in China’s smartphone market, where competition has intensified following Huawei’s comeback in the premium segment.
