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Hong Kong’s video gaming sector to get a boost from growing adoption of GenAI
- City stands to benefit as this development burnishes its credentials in AI-powered entertainment
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Growing adoption of generative artificial intelligence (GenAI) could help empower the video gaming industry in Hong Kong, according to delegates at this year’s edition of the Digital Entertainment Leadership Forum at tech hub Cyberport on Friday.
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“We have seen the trend that users are more willing to interact with AI, which means virtual characters are an important direction in the entertainment and gaming industry,” Zhang Ji, a senior algorithm engineer at Alibaba Group Holding’s Institute for Intelligent Computing, said at a panel discussion at the three-day forum, which concludes on Sunday. Alibaba owns the South China Morning Post.
GenAI refers to algorithms used to create new content including audio, code, images, text, simulations and videos. Recent breakthroughs in the field, such as OpenAI’s ChatGPT and Sora, have the potential to radically change the way gaming developers approach content creation.
In the past, users only had three to five rounds of conversation with AI, according to Zhang. But with advances in GenAI, including long-text prompts and high-bandwidth memory, Zhang said users now tend to have more than 100 rounds of conversation with AI.
“With AI-enhanced efficiency in the field of games, we can generate a lot of material and dialogue content,” Zhang said. “By leveraging GenAI, we can also create new types of games that we weren’t able to do in the past.”
That development stands to benefit Hong Kong, as part of the Greater Bay Area, to burnish its credentials in AI-powered entertainment.
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