PC market recovery gathers pace as chip makers Intel, AMD tout potential of ‘AI PC’
- ‘The arrival of the AI PC represents an inflection point in the PC industry,’ said Intel CEO Pat Gelsinger
- PC makers have been trying to clear their inventory, as they expect a boost in demand during the holiday season
The earnings of chip makers Intel and Advanced Micro Devices (AMD) have offered more evidence a recovery is gathering pace in the personal computer (PC) market, boding well for an industry that had been grappling with a supply glut after the pandemic.
Executives at both the companies talked up the stabilising PC market on earnings calls this week and said they expected the integration of artificial intelligence (AI) to boost growth.
“The arrival of the AI PC represents an inflection point in the PC industry,” said Intel CEO Pat Gelsinger.
AMD boss Lisa Su said she “expected some growth going into 2024 as we think about sort of the AI PC cycle and some of the (Microsoft) Windows refresh cycles”.
AI-enabled PCs refer to machines that come with advanced chips capable of running large-language models and apps powered by the technology directly on the device, instead of the cloud.
In the September quarter, AMD’s PC-focused business posted its strongest growth in two years. Revenue decline at Intel’s PC unit was the slowest in eight quarters.
