ByteDance bolsters Seedance 2.0 with watermarking, IP safeguards ahead of global roll-out

Name: ByteDance ‘strengthening safeguards’ after Seedance AI video controversy
Uploaded: 2026-03-29T09:00:13.000Z
Duration: 5 min 56 s
Description: ByteDance ‘strengthening safeguards’ after Seedance AI video controversy

TikTok parent ByteDance says guardrails will protect Seedance 2.0 as it expands globally despite intense scrutiny from Hollywood

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Video-generation model Seedance 2.0 is displayed at the Zhongguancun Exhibition Center in Beijing on March 25.Photo: Xinhua

Vincent Chow

Published: 5:00pm, 29 Mar 2026Updated: 8:13am, 30 Mar 2026

ByteDance has bolstered its controversial video-generation model Seedance 2.0 with “advanced” watermarking and intellectual property (IP) protection guardrails ahead of its global roll-out, the TikTok owner has said.

The much-anticipated international release comes amid intense scrutiny from Hollywood studios over alleged IP theft after numerous Seedance-generated videos featuring famous Hollywood actors and characters went viral in February.

On Wednesday, ByteDance said its global safety and intellectual property teams had worked with a third-party “red-teaming” partner to bolster the safety features of Seedance 2.0, which would become available to users of its artificial intelligence content creation platform CapCut in major markets including Europe, Africa, South America and Southeast Asia.

The new features include C2PA watermarking that would allow ByteDance to “identify content made with this model and take action against it when needed, even if it has been shared or altered off our platform”, and “proactive monitoring” of IP violations on the platform.

Launched in 2021, C2PA is an industry standard backed by Microsoft, Google and Adobe that promotes transparency of online content through digital watermarking.

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ByteDance ‘strengthening safeguards’ after Seedance AI video controversy

ByteDance first partnered with C2PA to automatically label AI-generated content on its flagship app TikTok in 2024, becoming the first video sharing platform to do so.

ByteDance bolsters Seedance 2.0 with watermarking, IP safeguards ahead of global roll-out

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}TikTok parent ByteDance says guardrails will protect Seedance 2.0 as it expands globally despite intense scrutiny from Hollywood

TikTok parent ByteDance says guardrails will protect Seedance 2.0 as it expands globally despite intense scrutiny from Hollywood