Facebook continues to expand, develop ‘Watch’ platform
Facebook’s head of global creative strategy Ricky Van Veen says the social media giant is presently focused on creators and publishers to drive content on its ‘Watch’ platform
By Giovanni Bruno
In August Facebook launched Facebook Watch, its video streaming platform and the social media giant’s new platform for shows, but the company still is undecided about creating original content.
“We’re very early, we’re still figuring it out,” said Facebook’s head of global creative strategy Ricky Van Veen, at the MIPCOM conference in France. MIPCOM gathers the world’s most influential industry players for four days of meetings, screenings, and conferences.
Presently, Facebook wants to emphasise “the creator or uploader or producer” to “amplify those voices,” Van Veen stated.