BlackBerry, the Canadian technology company formerly known as Research in Motion, aims to re-establish its business in China this year as a major supplier of advanced enterprise mobile device management and security software.
“We want to be the market leader,” Mike Ding, BlackBerry’s senior sales director for North Asia, said on the sidelines of the company’s recent corporate relaunch in Hong Kong.
It’s a strategy that would entail forging new strategic alliances with the large consulting companies, systems integrators and other potential distribution partners in the world’s largest smartphone market, Ding said.
The rise of Apple’s iPhone and a plethora of smartphones running Google’s Android operating system resulted in a rapid sales decline for BlackBerry from 2010, which eventually led to a sweeping corporate restructuring and layoffs in 2013.
Hong Kong-born technology industry veteran John Chen, the chief executive at BlackBerry since November 2013, has been presiding over the company’s steady shift into software and services.
